2025 Marketing Predictions
2025 Marketing Predictions – a crystal ball look at what the year has to offer.
Just before Christmas, I had the privilege of sharing my 2025 marketing and business predictions with East Midlands Business Link. We all can see how the Marketing landscape is changing. From smarter marketing techniques, AI challenges and opportunities and just as importantly getting the right support for marketing professionals through coaching and mentoring, there is a lot to cover this year.
You can read the full article here – https://www.eastmidlandsbusinesslink.co.uk/mag/news/2025-business-predictions-claire-taylor-director-creationz-marketing/
So let’s break it down:
Tough trading conditions call for smarter marketing
With economic challenges predicted for 2025, many businesses may be tempted to scale back marketing budgets. However, history shows that businesses maintaining or even increasing their visibility during downturns often emerge stronger. Think back to lockdown, those that kept going seemed to bounce back quicker.
The focus this year will shift to smarter, data-driven marketing strategies that maximise ROI, ensuring every campaign delivers measurable results – are you ready
Companies that stay visible and connected with their audiences will be better positioned to weather the storm and seize opportunities. Clever Marketing will be the order of the day!
AI continues to change the face of Marketing
AI will continue to be a powerful tool in marketing, changing how businesses create and deliver content. However, the rise of AI-generated material will increase the need for brands to retain their human touch. Consumers will crave authentic connections, leading to a surge in storytelling, behind-the-scenes content, and personalised interactions. Successful businesses will strike a balance—leveraging AI for efficiency while ensuring their marketing remains relatable, engaging, and uniquely human.
As the top two predictions look at the Marketing industry, it is important to also look at the skills and competencies of what it takes to be a marketer in 2025.
Curiosity and adaptability will define successful marketers
With new tools, communication channels, and approaches emerging year on year, Marketers will need to be more curious than ever—embracing change, exploring innovative methods, and continually upskilling.
Agile and flexible professionals will stand out, as the ability to adapt will become a core requirement. Seeking guidance through coaching and mentoring will be essential for marketers to navigate the complexities of their roles, grow their expertise, and thrive in this dynamic environment. We are launching The Marketing Mentor Hub this year for exactly this reason – to support Marketing Professional get ahead with the right support they need.
Thank you:
A big thank you again to Business Link East Midlands. I am thrilled to see this in print alongside insights from other industry leaders! The 2025 predictions series is a fantastic snapshot of trends and opportunities across the region and covering all sectors.