What is Truth Social? A Marketer’s Take on the Platform Everyone’s Talking About

What is Truth Social? A Marketer’s Take on the Platform Everyone’s Talking About

by | May 9, 2025 | Trending

Social media platforms come and go – but every so often, one emerges that captures headlines and public imagination for reasons beyond filters and dance challenges. Enter Truth Social – a name you may have heard in political debates, social media discourse, or curious Google searches. But what is Truth Social, and as a business, should you care?

At Creationz Marketing, we stay plugged into marketing trends so you don’t have to. And while Truth Social may not be topping the charts for UK-based small businesses just yet, it’s worth unpacking what this platform is, how it positions itself, and what we can learn from it as marketers.

What is Truth Social?

Truth Social launched in early 2022 under the Trump Media & Technology Group. The idea was simple: create an alternative to mainstream platforms like Twitter and Facebook, with a focus on “free speech” and open expression.

Its interface feels familiar – news feeds, posts (called “Truths”), replies, and reposts (called “ReTruths”). Visually and functionally, it mirrors Twitter/X more than any other platform.

In essence, it’s a space built for an audience that felt other social media platforms had become too controlled or censored. Whether you agree or not isn’t the point here – the fact is, it built a digital community around a strong, clear message.

Who Uses It?

The platform is predominantly US-based, with a user base that leans heavily conservative in its political and cultural views. It’s not a mass-market tool in the way that Facebook or Instagram is, and it hasn’t gained much traction in the UK market.

Its reach is niche. While exact user numbers vary, it doesn’t boast the active daily usage that competitors like Twitter/X or TikTok do. For most UK SMEs, your audience probably isn’t hanging out here.

Is There Any Marketing Potential?

Let’s be honest: unless your brand specifically aligns with the platform’s ideological stance, Truth Social is unlikely to be part of your marketing strategy. But as a case study in marketing, it’s fascinating.

  • It identified a gap (or perceived one) in the social media landscape.
  • It crafted a bold, values-led message and built a platform around it.
  • It created immediate community buy-in, leveraging a loyal base who were looking for an alternative.

It’s not unlike how brands build niche communities – think of how Patagonia speaks to environmentalists, or how Gymshark speaks to fitness enthusiasts. The core principle is the same: find your tribe and speak directly to them.

Should UK SMEs Bother With It?

In short: probably not. The platform doesn’t yet offer significant reach, advertising options, or targeting capabilities for SMEs here in the UK. But knowing about it is still valuable – especially if a client ever asks, “Should we be on Truth Social?”

Your answer? “It depends on your brand, your audience, and your values. For most businesses, there are better places to build visibility.”

So What Can We Learn From Truth Social?

Even if your business won’t ever post a “Truth,” you can take a few lessons from the platform’s emergence:

  • Clear positioning wins attention. You don’t need to please everyone – just speak clearly to the people you want to reach.
  • Community is everything. People want to feel like they belong somewhere. Whether it’s a fitness brand, a skincare line, or a membership portal – you’re building more than a product, you’re building a community.
  • New platforms can pop up fast. Don’t get too comfortable. Social media evolves rapidly, and being nimble is key.

Final Thoughts

At Creationz Marketing, we help small businesses navigate the noisy world of digital marketing with clarity. Whether you’re wondering about Truth Social, Threads, or the next new thing – our job is to help you focus on what works for your business.

Want help crafting a smart, scalable social media strategy that fits your audience and goals? That’s what we’re here for.

Latest News

Canva’s New Update – What You Need to Know (and What We Think)

Canva’s New Update – What You Need to Know (and What We Think)

by | Apr 16, 2025 | Creationz News

Canva has just released a big update filled with new tools aimed at making content creation easier and more efficient – especially for small business owners, marketers, and creatives. Highlights include Canva Sheets for data-led visuals, AI tools to speed up content creation, campaign management features, and improved design formatting options.

We’ve taken a look through the key features, and here’s our honest take on what’s useful, what’s coming soon, and what to keep an eye on 👇

📈 Canva Sheets – Coming Soon

Canva Sheets is designed to help you create sleek, data-led visuals directly within Canva – perfect for reports, infographics, and content-heavy posts.

👉 Our take: It looks like a great addition for visualising data quickly, but let’s be honest – Excel is still essential in most business environments.

One of Canva’s launch taglines says:

“With Magic Formulas, you’ll never need to memorise a single formula again.”

🙃 How mind-bending is that?

Here’s our word of caution: there’s a real risk of a new generation entering the workforce without ever understanding the fundamentals behind the spreadsheets they’re using. Cross-compatibility matters. You should be able to pick up a spreadsheet in any software – Excel, Google Sheets, Numbers – and know how it works.

🧠 Canva isn’t king. Learn the basics. Stay curious. Don’t become complacent in the face of AI magic.

We’ll share more once this new feature is live. Keep an eye on our socials for updates!

🤖 AI Features – Use With Intention

Canva now offers AI tools to help generate captions, edit images, and even write content – great for speeding up the creative process.

Our advice: It’s handy, but don’t become over-reliant. Learn the skills behind the tools.

You’re still your best creative asset.

Canva Code – Coming Soon

One of the most intriguing new features, Canva Code aims to let you build interactive content – like quizzes or gamified experiences – with no coding required.

We’ll be testing this one as soon as it drops.

Typography Tools – Finally!

Long-awaited upgrades to kerning, ligatures, and text formatting are now here. It might seem small, but for design polish, this makes a big difference.

⭐ Our favourite feature of the update so far.

One of Our Favourites: Multi-Format Design + Website Publishing

One of the standout features in this update (and definitely a new favourite for social media managers) is the ability to design slides, social posts, print mockups – all in one space.

No more flipping between formats or juggling file versions – everything is kept together, perfectly in sync.

✨ And just to make your pitching dreams come true? You can publish the whole thing as a website. Ideal for proposals, campaign overviews, or even event resources.

We know Emily will love this one – and we’re pretty sure a lot of you will too! A huge time-saver and one of the most practical upgrades we’ve seen.

🧠 Magic Studio at Scale – Kinda Mind-Blowing

You’ve designed a perfect square post… but now it needs to be 4:5 for Instagram, 9:16 for Stories, landscape for LinkedIn, a banner for the website, and somehow still look good on Facebook too?

We feel your pain.

That’s where Magic Studio comes in – combining Magic Resize with bulk creation tools (like Canva Sheets) to take one design and scale it across multiple platforms and formats.

✨ In theory, you can go from one design to many, instantly.

And honestly? It’s kind of mind-blowing.

This is the sort of upgrade that could save social media managers hours – but it’s also a reminder that design strategy still matters. Auto-resizing can only take you so far. You still need to tweak, refine, and make sure each version lands the way it should.

🎓 Learn With Canva – and With Us

Canva’s built-in tutorials are useful, but if you want personalised support with real-world marketing context – that’s where the Marketing Mentor Hub comes in.

✅ We offer hands-on training, live sessions, and mentoring to help you and your team get the most out of Canva (and beyond).

🎟️ We also run The Marketing Mentor Clinic – a free live session hosted twice a month where you can bring your questions, share your designs, and get advice from fellow marketers and small business owners.

👉 Get your questions answered for free and sign up here.

Final Thoughts

This update brings exciting changes, but not everything is available just yet. Canva Sheets, Campaign Central, and Canva Code are all marked as “coming soon.”

We’ll be sharing more as those features roll out – so keep an eye on our socials for updates!

And one final note for newer marketers or small business owners diving into tools like Canva:

Keep your skills transferable. Not all companies use Canva – and many still rely on Adobe, Excel, and other industry-standard tools. These foundations matter, especially as your business or career grows.

👩‍🏫 Need a hand getting more from Canva – or building the skills behind the tools? We offer tailored training, mentoring, and marketing support via Creationz and Mentor Hub.

📩 Want to build your Canva confidence? Let’s chat. We’re here to help you create smarter, not harder.

The 10 Benefits of Having a Marketing Mentor for Employers

The 10 Benefits of Having a Marketing Mentor for Employers

by | Apr 11, 2025 | Marketing Mentor

Why Mentoring Matters For Your Business:

Navigating the fast-paced world of marketing can be overwhelming – especially for small business owners and teams managing multiple roles.

That’s where a marketing mentor comes in.

At Creationz Marketing, we understand the pressure to stay ahead of trends, deliver results, and grow your team’s capability. That’s why we created The Marketing Mentor Hub – a space where businesses can access personalised, expert-led support to build confidence, sharpen skills, and drive real marketing impact.

So, what’s in it for you as an employer?

Here are ten powerful reasons why investing in a marketing mentor is one of the best things you can do for your team and your business.

1) Accelerated Learning For Your Team

Mentors fast-track development by sharing real-world knowledge, insights, and tips that take years to learn through trial and error. This means your team becomes more skilled, more quickly – delivering better results, faster.

2) Personalised Support For Staff Development

Every team member is different and mentorship takes that into account. Whether it’s building confidence in content creation or getting to grips with analytics, tailored advice leads to better outcomes and higher employee satisfaction.

94% of employees would stay at a company longer if it invested in their career development. *Deloitte

3) Stronger Problem-Solving Skills

Marketing comes with its fair share of challenges. Mentors teach your team how to approach problems logically and creatively, using proven frameworks to find the right solutions.

*Harvard Business Review found that collaborative problem-solving can improve performance by 30%.

4) Access To A Wider Network

A good mentor opens doors. From connecting with other professionals to recommending trusted tools and suppliers, this network can lead to valuable partnerships and new opportunities for your business.

5) Boosted Team Confidence

Mentors help your team believe in their abilities. With encouragement, constructive feedback, and space to grow, confidence rises – leading to better performance and more ownership over their work.

Employees with high self-efficacy are 50% more likely to stay committed to challenging goals. APA*

6. Staying Ahead With Industry Trends

The marketing world never stops moving. From algorithm changes to new tools, mentors help your team stay sharp, current, and ahead of the curve keeping your business competitive.

7) Goal Setting & Accountability

Mentors keep your team focused with realistic goal setting and regular check-ins. This structure helps drive results and keeps professional development on track.

8) Support For Career Progression

Mentors don’t just help your team in their current role – they prepare them for what’s next. From leadership readiness to portfolio building, it’s a win for employee retention and growth.

Companies with mentoring programs have a 20% higher retention rate. Association for Talent Development*

9) Improved Day-To-Day Performance

By learning directly from experienced professionals, your team becomes more efficient and effective creating better campaigns, making smarter decisions, and contributing more to your bottom line.

10) Encouraging Personal Growth

Mentorship goes beyond marketing skills. It helps your team build resilience, improve communication, and become more adaptable all essential qualities in a modern business.

Companies with a strong focus on leadership development outperform peers by 20%. Center for Creative Leadership*

Ready To Unlock These Benefits For Your Business?

The Marketing Mentor Hub is your team’s go-to space for expert-led support, tailored development, and practical guidance that delivers real results. Whether you’re looking to boost confidence, sharpen marketing skills, or simply give your team a space to grow – we’re here to help.

👉 Explore the Mentor Hub and get 15 DAYS FREE with code MENTOR15

Sign Up Today
The Rise of Voice Search: Is Your Business Ready?

The Rise of Voice Search: Is Your Business Ready?

by | Mar 24, 2025 | Uncategorized

Voice search isn’t new – it’s been shaping the way people interact with technology for years. With the rise of AI assistants like Siri, Alexa, and Google Assistant, voice search has become an integral part of everyday life. Whether it’s asking for the weather, finding local businesses, or setting reminders, voice commands have become second nature for many of us.

Did you know that 35% of UK households now own a smart speaker? And that’s not even counting the millions of people who use voice search daily on their phones. So, if your business isn’t optimised for voice search, you could be missing out on an increasingly important way to connect with your audience.

The reality is simple: if you’re not getting the visibility you want online, it might be time to consider how voice search optimisation could help your business.

Voice Search: A New Way of Searching

Voice search isn’t just about speaking instead of typing; it’s changing how people phrase their queries. Traditional searches often involve short phrases like “best coffee shop Beeston,” but voice searches are more conversational: “Where’s the best coffee shop near me in Beeston?”

This shift has implications for how businesses show up in search results. To stay visible, it’s essential to focus on natural language and question-based keywords.

And it’s not just about phrasing. Voice searches are highly local. People often ask “near me” questions, like “Where can I get flowers near me?” This means small businesses have a unique opportunity to capture local customers through voice search.

Practical Tips to Optimise for Voice Search

The good news? Optimising for voice search doesn’t have to be complicated. Here are some actionable steps to get started:

  1. Adapt Your Content for Natural Language

Create content that mimics how people talk. Focus on answering specific questions, such as:

  • “How do I choose the best marketing strategy for my small business?”
  • “What are the top social media trends for 2025?”
  1. Prioritise Local SEO

Voice search thrives on local queries, so make sure your Google Business Profile is fully optimised. Include up-to-date contact details, opening hours, and encourage customers to leave reviews.

  1. Add FAQ Sections to Your Website

FAQ sections are perfect for capturing voice search queries. Think about the most common questions your audience asks and provide clear, concise answers.

  1. Optimise for Mobile

Many voice searches happen on mobile devices, so your website needs to load quickly and be easy to navigate on small screens.

  1. Use Structured Data

Schema markup helps search engines understand your content, increasing the chances of appearing in voice search results.

  1. Focus on Conversational Keywords

Tools like Google’s Keyword Planner or AnswerThePublic can help you identify conversational, question-based keywords.

 

Why Voice Search Matters for Small Businesses

For small businesses, voice search represents a huge opportunity to connect with local audiences. By embracing this technology, you can:

  • Improve local visibility, making it easier for customers to find you.
  • Enhance the user experience by providing quick, relevant answers.
  • Stay ahead of competitors who haven’t yet optimised for voice search.

The best part? Optimising for voice search often aligns with other good SEO practices, so your overall online presence benefits.

Let’s Keep the Momentum Going

Voice search is just one piece of the puzzle when it comes to building an effective marketing strategy. If you want to take your digital marketing to the next level, check out our blog on the Benefits of Email Marketing. It’s packed with tips to help you engage your audience and drive results.

And remember, you don’t have to do it alone. At Creationz Marketing, we can be your outsourced marketing team, helping you navigate the ever-changing digital landscape. From voice search optimisation to content creation and email marketing, we’re here to support your business every step of the way.

Ready to Optimise Your Marketing for 2025?

Voice search is here to stay, and the businesses that embrace it now will reap the rewards. If you’d like help getting started, we’re just a call or email away. Let’s chat about how we can support your business’s marketing goals in the year ahead.

Thrive25 Comes to Nottingham – A Must-Attend Event for Nottingham Business Owners!

Thrive25 Comes to Nottingham – A Must-Attend Event for Nottingham Business Owners!

by | Mar 5, 2025 | Uncategorized

There’s something truly special about Nottingham. I moved here 23 years ago, and from day one, I knew this city had an energy unlike any other. It’s a place where businesses grow, where ideas turn into action, and where connections make all the difference.

One of the things that has transformed my own business journey is networking. When I connect with other business owners, I see my business through fresh eyes, gain new insights, and uncover opportunities I might never have considered alone. That’s why, in 2022, I became an ambassador for EC Circle—a thriving network of entrepreneurs who are committed to growth, accountability, and success. It’s given me a space to learn, share, and connect with like-minded business owners without having to travel far.

And that’s exactly why I’m so excited to invite you to Thrive25 Nottingham on March 21st at Cleaver & Wake.

Why You Need to Be at Thrive25 Nottingham

This isn’t just another business event. It’s a game-changer Andy Willcox from Entrepreneurs Circle, one of the UK’s top marketing experts, will be there to share the EC’s proven 7-11-4 Business Growth Formula—a powerful strategy that has helped countless businesses scale, thrive, and achieve extraordinary results. Whether you’re a startup founder, a small business owner, or an established entrepreneur, this formula will help you attract more customers, increase sales, and grow your business faster than ever.

.      . .       

But Thrive25 isn’t just about learning—it’s about taking action. It’s about being in the right room, with the right people, having the right conversations. This is where ideas spark, partnerships form, and strategies turn into reality.

This Is Your Invitation

If you’re serious about making 2025 your breakthrough year and ready to invest in yourself and your business, then this event is for you.

Join us on March 21st at Cleaver & Wake for an event that will give you the tools, knowledge, and connections to take your business to the next level.

Book your spot now: https://thrive25nottingham.co.uk/

I can’t wait to see you there!

See all the info here