So, you’ve written a great blog and published it on your website. Congratulations! But what comes next? How do you promote your blog to ensure it gets the traffic and attention it deserves?
Promoting your blog is just as important as writing it, especially for small businesses that need to maximise their content’s reach. In this sneak peek, we’re sharing the first 6 essential steps from our “22-Step Checklist on How to Promote Your Blog”. These easy-to-implement strategies will help you increase traffic, engage your audience, and make sure your blog reaches its potential.
If you find these helpful, be sure to download the full checklist at the end of this post for a comprehensive guide on how to promote your blog effectively!
1. Share on Social Media
Social media is one of the easiest and most cost-effective ways to promote your blog. Share your blog link on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).
Tip: Post about the blog multiple times over the course of a week, using different quotes or key points from the blog to keep it fresh.
2. Send It to Your Email List
Your email subscribers are already interested in your business, making them ideal candidates to read your latest blog. Sending it directly to their inbox is a sure-fire way to promote your blog.
Tip: Use a catchy subject line like “New Blog: [Blog Title]” to improve open rates.
3. Include a Blog Link in Your Email Footers
Every email you send is an opportunity to subtly promote your blog. Add a link to your latest post in your email signature, making sure it’s always visible.
Tip: Use a simple call-to-action like “Read our latest blog on how to promote your blog: [Blog Title]” in the footer.
4. Leverage Internal Links
A great way to keep readers on your site longer and improve SEO is by leveraging internal links to your other content. Use your new blog to point readers to older related content, and vice versa. This can significantly promote your blog and drive traffic from within your website.
Tip: Link to your latest blog from popular pages or posts that already get consistent traffic to drive more views.
5. Pin Your Blog Post to the Top of Your Social Media
Make sure your blog promotion efforts are front and centre on social media. Most platforms allow you to pin a post to the top of your profile, ensuring that it’s the first thing visitors see.
Tip: Use an engaging headline and eye-catching image to increase click-through rates.
6. Use Pinterest to Drive Traffic
Pinterest is an underrated tool for blog promotion, especially if your blog content includes visuals or is instructional. Promote your blog by creating visually appealing pins that link back to your post.
Tip: Design eye-catching pins using Canva, and use keywords like “how to promote your blog” in the description to make it more searchable.
Ready to Learn More? Download the Full Checklist on How to Promote Your Blog!
These 6 steps are just the beginning! To get the full 22-Step Checklist on How to Promote Your Blog, packed with even more strategies, download our free guide today. Whether you’re looking to improve your social media presence, engage with influencers, or track your blog’s performance, this checklist has got you covered.
