What Is Truth Social?

Social media platforms come and go – but every so often, one emerges that captures headlines and public imagination for reasons beyond filters and dance challenges. Enter Truth Social – a name you may have heard in political debates, social media discourse, or curious Google searches. But what is Truth Social, and as a business, should you care?

At Creationz Marketing, we stay plugged into marketing trends so you don’t have to. And while Truth Social may not be topping the charts for UK-based small businesses just yet, it’s worth unpacking what this platform is, how it positions itself, and what we can learn from it as marketers.

Truth Social launched in early 2022 under the Trump Media & Technology Group. The idea was simple: create an alternative to mainstream platforms like Twitter and Facebook, with a focus on “free speech” and open expression.

Its interface feels familiar – news feeds, posts (called “Truths”), replies, and reposts (called “ReTruths”). Visually and functionally, it mirrors Twitter/X more than any other platform.

In essence, it’s a space built for an audience that felt other social media platforms had become too controlled or censored. Whether you agree or not isn’t the point here – the fact is, it built a digital community around a strong, clear message.

Who Uses It?

The platform is predominantly US-based, with a user base that leans heavily conservative in its political and cultural views. It’s not a mass-market tool in the way that Facebook or Instagram is, and it hasn’t gained much traction in the UK market.

Its reach is niche. While exact user numbers vary, it doesn’t boast the active daily usage that competitors like Twitter/X or TikTok do. For most UK SMEs, your audience probably isn’t hanging out here.

Is There Any Marketing Potential?

Let’s be honest: unless your brand specifically aligns with the platform’s ideological stance, Truth Social is unlikely to be part of your marketing strategy. But as a case study in marketing, it’s fascinating.

It identified a gap (or perceived one) in the social media landscape.
It crafted a bold, values-led message and built a platform around it.
It created immediate community buy-in, leveraging a loyal base who were looking for an alternative.

It’s not unlike how brands build niche communities – think of how Patagonia speaks to environmentalists, or how Gymshark speaks to fitness enthusiasts. The core principle is the same: find your tribe and speak directly to them.

Should UK SMEs Bother With It?

In short: probably not. The platform doesn’t yet offer significant reach, advertising options, or targeting capabilities for SMEs here in the UK. But knowing about it is still valuable – especially if a client ever asks, “Should we be on Truth Social?”

Your answer? “It depends on your brand, your audience, and your values. For most businesses, there are better places to build visibility.”

So What Can We Learn From Truth Social?

Even if your business won’t ever post a “Truth,” you can take a few lessons from the platform’s emergence:

Clear positioning wins attention. You don’t need to please everyone – just speak clearly to the people you want to reach.
Community is everything. People want to feel like they belong somewhere. Whether it’s a fitness brand, a skincare line, or a membership portal – you’re building more than a product, you’re building a community.
New platforms can pop up fast. Don’t get too comfortable. Social media evolves rapidly, and being nimble is key.

Final Thoughts

At Creationz Marketing, we help small businesses navigate the noisy world of digital marketing with clarity. Whether you’re wondering about Truth Social, Threads, or the next new thing – our job is to help you focus on what works for your business.

Want help crafting a smart, scalable social media strategy that fits your audience and goals? That’s what we’re here for.