So, it’s officially Feb… I know I can’t believe it as well! As we say goodbye to January, we say hi to some exciting new changes in marketing…
Let’s dive right in at the deep end – What’s been happening in marketing, the latest social media trends, and the key lessons we’ve picked up since the year began. Got your attention? Okay, let’s get started!
1) BlueSky! Is It A Thumbs Up👍 Or Down👎 For Your Marketing Strategy?
While Blue Sky isn’t exactly new to 2025, it’s been creating enough buzz to keep us intrigued and the Creationz team has been keeping a close eye on its progress and growth. Lately, we’ve had a lot of clients asking the big question: “Should we create an account or jump ship from Twitter?” So, here we are to give you our honest opinion:
While Twitter still boasts a significantly larger user base, BlueSky has managed to carve out its niche surprisingly quickly. Its clean interface and focus on community-building feel fresh and inviting, especially for users tired of Twitter’s increasingly chaotic updates. However, for now, we think it’s worth exploring, especially if you notice that your target audience is active and engaged on BlueSky, and you’re not getting much traction from Twitter. That said, it’s not replacing Twitter just yet, particularly if your business still benefits from having a presence there.
It’s a “watch this space” moment, and if the app continues to grow at this pace, it could become a serious contender for businesses.
2) TikTok Trouble: The Importance Of Not Putting All Your 🥚Eggs In One Basket
Unless you’ve been living under a Wi-Fi-free rock or simply don’t have it, you’ve probably heard the chatter about the TikTok ban in the US. While the platform is back alive and kicking, the debate earlier this month left creators and businesses in the UK wondering what the ripple effect would be on there business. And yes, this is a prime example of why you should never put all your eggs in one social media platforms basket.
Here’s the thing: TikTok has become more than just an app over the last couple of years (I don’t mind admitting that I spend a lot of my free time on it). It’s where trends are born, products go viral, and audiences connect with brands in a way that feels more fun and personal. So, if a ban happened in the U.S., it could absolutely shake things up globally—especially when it comes to how the platform evolves, what content is created and the engagement that you will see.
While TikTok is back up and running in the US (FOR NOW), this situation should be a reminder to never just put your trust in 1 social media platform. Diversify your marketing and stay adaptable because, let’s face it, marketing moves fast, and the TikTok train might not always be the unstoppable force it is now. Need help diversifying your social media strategy? We’ve got you!
3) Instagram’s Sizing Shake-Up: What You Need to Know 📢
If you’ve noticed your Instagram posts looking a little… different lately, you’re not alone! Although being rolled out slowly, Instagram has quietly changed its default post size from the classic square 1:1 (1080px x 1080px) to a taller 4:5 (1080px x 1350px).
So, what does this mean for you? Well, if you’re still designing posts in the old 1:1 format, they might not be displaying as expected—potentially affecting how your content grabs attention in the feed. The new 4:5 ratio takes up more screen space, meaning more visibility and a better chance of stopping the scroll.
If you create content for Instagram, now’s the time to tweak your strategy. Adjust your designs, test different layouts, and make the most of this change to boost engagement. As always, staying ahead of platform updates is key to keeping your content fresh!
💡My January Top Marketing Tip:
Don’t underestimate the power of a follow-up email! 🚀 Whether it’s a gentle reminder, a “just checking in” message, or a fresh offer, follow-up emails can significantly boost engagement and encourage conversations.
This month, I’ve quickly learned just how crucial it is to craft a message that’s both personalised and relevant to the recipient’s previous interaction with your initial email. One powerful way to do this is by using a feature called a snippet or tag (depending on the software you use), which allows you to dynamically insert the recipient’s name, tailoring each email to the individual.
For example: Hi {First_name} → Hi Emily.
Wrapping Up: What’s Next?
At Creationz, we’re all about helping businesses navigate these shifts and stay ahead of the trends with confidence. From test-driving new platforms like BlueSky to adapting to Instagram’s latest changes, we’re here to keep you informed!
Keep an eye out for next month’s edition, or better yet, subscribe to get all the latest insights straight to your inbox. 😉
Need a hand with your marketing in the meantime? Get in touch the team today to discuss your current strategy and how we can help you see the results you have been looking for!