The latest Instagram update is shaking up the world of social media and SEO and small businesses need to pay attention. Instagram posts, Reels, and profiles are now becoming searchable through Google, giving your content the chance to reach new audiences beyond the app.
In this blog, we’ll explain what this update means, why it matters, and how to optimise your Instagram account to make the most of this exciting change.
What Is the Latest Instagram Update?
In 2024, Instagram announced an update that allows public posts and profiles to appear in Google search results. Until now, Instagram content mostly stayed within the platform. But with this new feature, your posts can now show up when people search for relevant keywords on Google — dramatically increasing your content’s visibility.
Why Does This Instagram Update Matter for Small Businesses?
For small businesses, this Instagram update is a game-changer. It means:
✅ Greater visibility on the world’s most popular search engine
✅ More opportunities to attract potential customers
✅ Your social media content supports your overall SEO efforts
✅ You can get found by people who aren’t yet following you
If you’ve invested time and creativity into your Instagram posts, this update means they can now work even harder for your business.
How to Optimise Your Instagram for Google Search
To take full advantage of this Instagram update, here are simple steps you can follow to ensure your posts have the best chance of appearing in Google search results:
1. Use Relevant Keywords in Your Captions
Think like your customer. Use the words and phrases they’re likely to search for in your captions. For example:
“Looking for handmade candles in the UK? Our natural, eco-friendly candles are perfect for gifts and home decor.”
2. Add Alt Text to Your Images
Instagram lets you add alt text to describe your images. This improves accessibility and helps Google understand what your post is about.
3. Name Your Image Files Correctly
Before uploading, rename your image files with descriptive, keyword-rich names. Instead of IMG_1234.jpg, use something like handmade-candle-uk.jpg.
4. Use Relevant Hashtags
Hashtags still play a role in discoverability. Include a mix of broad and niche hashtags relevant to your post, product, or location.
5. Include Location Tags
Tag your business location in posts to boost visibility in local searches.
6. Update Your Privacy Settings
Head to Settings > Account Privacy, and toggle Allow public photos and videos to appear in search engine results. This ensures your content is visible to Google.
Who Benefits Most from This Instagram Update?
This update is fantastic news for:
- Small businesses looking to boost their organic reach
- Local businesses aiming to attract nearby customers
- E-commerce brands wanting to drive more traffic to their website
- Creators and influencers building their personal brand
At Creationz Marketing, we help SMEs and entrepreneurs make the most of opportunities like this by building joined-up marketing strategies that work across all platforms.
Final Thoughts: Don’t Miss Out on This Instagram Update
The latest Instagram update is another reminder that your social media and SEO strategy should work hand in hand. By optimising your Instagram content for search engines, you increase your chances of being discovered by the right people — even when they’re not on Instagram.
If you need help improving your social media or building a marketing strategy that gets results, get in touch with Creationz Marketing. We love helping businesses grow – and we can help you make the most of every marketing opportunity.