by Emily Robinson | Jul 9, 2025 | Social Media
The latest Instagram update is shaking up the world of social media and SEO and small businesses need to pay attention. Instagram posts, Reels, and profiles are now becoming searchable through Google, giving your content the chance to reach new audiences beyond the app.
In this blog, we’ll explain what this update means, why it matters, and how to optimise your Instagram account to make the most of this exciting change.
What Is the Latest Instagram Update?
In 2024, Instagram announced an update that allows public posts and profiles to appear in Google search results. Until now, Instagram content mostly stayed within the platform. But with this new feature, your posts can now show up when people search for relevant keywords on Google — dramatically increasing your content’s visibility.
Why Does This Instagram Update Matter for Small Businesses?
For small businesses, this Instagram update is a game-changer. It means:
✅ Greater visibility on the world’s most popular search engine
✅ More opportunities to attract potential customers
✅ Your social media content supports your overall SEO efforts
✅ You can get found by people who aren’t yet following you
If you’ve invested time and creativity into your Instagram posts, this update means they can now work even harder for your business.
How to Optimise Your Instagram for Google Search
To take full advantage of this Instagram update, here are simple steps you can follow to ensure your posts have the best chance of appearing in Google search results:
1. Use Relevant Keywords in Your Captions
Think like your customer. Use the words and phrases they’re likely to search for in your captions. For example:
“Looking for handmade candles in the UK? Our natural, eco-friendly candles are perfect for gifts and home decor.”
2. Add Alt Text to Your Images
Instagram lets you add alt text to describe your images. This improves accessibility and helps Google understand what your post is about.
3. Name Your Image Files Correctly
Before uploading, rename your image files with descriptive, keyword-rich names. Instead of IMG_1234.jpg, use something like handmade-candle-uk.jpg.
4. Use Relevant Hashtags
Hashtags still play a role in discoverability. Include a mix of broad and niche hashtags relevant to your post, product, or location.
5. Include Location Tags
Tag your business location in posts to boost visibility in local searches.
6. Update Your Privacy Settings
Head to Settings > Account Privacy, and toggle Allow public photos and videos to appear in search engine results. This ensures your content is visible to Google.
Who Benefits Most from This Instagram Update?
This update is fantastic news for:
- Small businesses looking to boost their organic reach
- Local businesses aiming to attract nearby customers
- E-commerce brands wanting to drive more traffic to their website
- Creators and influencers building their personal brand
At Creationz Marketing, we help SMEs and entrepreneurs make the most of opportunities like this by building joined-up marketing strategies that work across all platforms.
Final Thoughts: Don’t Miss Out on This Instagram Update
The latest Instagram update is another reminder that your social media and SEO strategy should work hand in hand. By optimising your Instagram content for search engines, you increase your chances of being discovered by the right people — even when they’re not on Instagram.
If you need help improving your social media or building a marketing strategy that gets results, get in touch with Creationz Marketing. We love helping businesses grow – and we can help you make the most of every marketing opportunity.
Looking for expert marketing support?
Contact Creationz Marketing today – your outsourced marketing team is just a click away.
by admin | Jun 30, 2025 | Social Media
Let’s be honest. Keeping up with social media can feel like a full-time job. For many business owners, it’s not the job they signed up for.
You’re spinning multiple plates. Between operations, sales, customer service, and everything else on your agenda, finding time for engaging posts, trending content, and consistent scheduling often becomes a low priority.
So, can you actually outsource your social media marketing effectively?
This blog will help you explore the pros, cons, and key considerations, so you can make the right decision for your business.
The Benefits of Outsourcing Your Social Media
More Time to Focus on What Matters
Time is the number one reason clients come to us. Creating quality content takes hours. Outsourcing means you can get back to running your business while your social media presence is managed professionally behind the scenes.
Yes, we know tools like ChatGPT can help generate content – but does it sound like you? Is it written in your voice, with your tone, and does it feel authentic to your brand? That human touch matters, and your audience can tell the difference.
Access to Up-to-Date Expertise
Social platforms are always changing. Algorithms, features, formats – they shift constantly. A social media partner stays on top of these updates, so you can benefit from current strategies rather than relying on trial and error.
Take Instagram’s recent grid change, for example – from 1:1 (1080×1080) to 4:5 (1080×1350). We’re on top of it. From exploring platforms like Threads or Bluesky to keeping your content aligned with the latest trends, we make sure your business stays relevant and visible.
Consistent, Professional Content
Many business owners post inconsistently. Outsourcing provides a steady, reliable flow of content that builds your brand presence, keeps you front of mind, and helps you grow over time.
Strategic, Goal-Driven Marketing
Posting just for the sake of it rarely delivers results. Professional teams ensure that every piece of content supports a wider marketing strategy. Whether you want to generate leads, build awareness, or strengthen customer relationships, your social media becomes a strategic tool, not a guessing game.
The Common Concerns
“Will they understand my brand?”
With the right agency, absolutely. At Creationz Marketing, we know that no two businesses sound the same and they shouldn’t. A small family-run business or a solo entrepreneur won’t have the same tone of voice as a large corporate brand. And a legal firm will communicate very differently to a quirky coffee shop.
That’s why we start every partnership with a deep-dive discovery session. We get to know your tone, audience, goals, and what makes your business unique. The result? Content that genuinely sounds like you and resonates with the people you want to reach.
“What if I don’t get results?”
Marketing should be measurable. That’s why we build in regular reporting, data tracking, and review calls. We also tailor packages to your goals and budget, so you know exactly what to expect and how your investment is performing.
Plus, we give you access to a built-in analytics dashboard, so you can check your performance 24/7 – no guesswork, just clear data.
“I don’t know what I need yet”
That’s very common. Many clients know they need help, but they’re unsure where to start. That’s why we developed a free Digital Marketing Quiz. It gives you a personalised report in minutes, helping you understand what’s working and where there are gaps.
Things to Consider Honestly
- Your input still matters. While we take social media off your hands, we still need some input from you. Your vision, voice, and direction are important, and we work in partnership to keep everything aligned.
- One-size-fits-all rarely works. Your business is unique, so your content should be too. Our services are always bespoke, not pulled from a standard template.
- Results take time. Organic social media builds brand trust and community over time. It is powerful but not instant. We focus on meaningful, sustainable growth.
Is Outsourcing Right for You?
Ask yourself these questions:
- Do you struggle to post consistently?
- Are you unsure what’s working on your social channels?
- Do you find it difficult to keep up with the latest platforms and trends?
- Would you prefer to focus on your core business activities?
If you said yes to any of these, outsourcing could be a smart move.
Book a free, no-obligation call with the Creationz Team – in just 30 minutes, we’ll help you understand what’s right for your business.
What Should You Do Next?
Start by understanding your current digital strengths and weaknesses. Our free Digital Marketing Scorecard gives you instant clarity and suggestions for improvement.
➡️ Take the Quiz
➡️ Book a Free Call
At Creationz Marketing, we’ve helped businesses across legal services, coaching, education, manufacturing, and more to manage their marketing with clarity and confidence.
✅ Rolling Monthly Contracts: No long-term tie-ins.
✅ Graphics-Only Packages: Great if you’ve got the words but need the visuals.
✅ Monthly Trello Boards: Giving you visibility and space to post your own updates.
Whether you need one-off support, a full strategy, or monthly management, our team is ready to help you get your social media working for you – not the other way around.
by admin | Sep 12, 2024 | Social Media
In today’s ever changing digital landscape, the sheer number of social media platforms can be overwhelming. How do you decide which ones are right for your business? Spoiler alert: it’s not about signing up for every platform out there.
At Creationz Marketing, we understand the importance of a well-rounded social media strategy that aligns with your goals and audience’s preferences. In this blog, we’ll guide you through the process of selecting the right social media platforms for your business and provide best practices on how often to post to maximise engagement and reach.
Choosing the Right Social Media Platforms for Your Business
The first step in building a successful social media strategy is choosing the platforms that best align with your business and target audience. Here’s a breakdown of the key platforms and which types of businesses they suit best:
Facebook
- Why Choose Facebook: With over 2.8 billion monthly active users, Facebook is one of the most versatile platforms, offering a broad range of tools for businesses, including business pages, groups, ads, and e-commerce integrations.
- Best For: Engaging with a broad audience, sharing updates, hosting events, and building a community around your brand.
Instagram
- Why Choose Instagram: Instagram’s visually-driven platform is perfect for businesses with a strong visual element to their brand. It’s highly effective for showcasing products, behind-the-scenes content and much more.
- Best For: High-quality images, short-form videos (Reels), Stories, and influencer marketing.
LinkedIn
- Why Choose LinkedIn: As a professional networking site, LinkedIn is the go-to platform for businesses looking to build thought leadership, connect with industry professionals, and share in-depth, industry-specific content.
- Best For: Professional networking, B2B marketing, sharing industry insights, and recruiting.
X (But we still call it Twitter)
- Why Choose X: X’s fast-paced platform is great for real-time updates, customer service, and engaging in conversations around trending topics.
- Best For: Quick updates, customer service, industry news, and engaging in trending conversations.
TikTok
- Why Choose TikTok: TikTok’s video-centric platform is ideal for businesses looking to engage audiences with creative, entertaining content. It’s also a great platform for viral marketing.
- Best For: Short-form video content, challenges, and viral trends.
Pinterest
- Why Choose Pinterest: Pinterest is a highly visual platform perfect for businesses that can create “pinnable” content, such as infographics, product images, and tutorials. It’s also a powerful tool for driving traffic to your website.
- Best For: Visual content, infographics, how-tos, and product showcases.
Threads
- Why Choose Threads: Threads is a relatively new platform. It’s an extension of Instagram, enabling businesses to engage with their audience in more intimate, ongoing discussions.
- Best For: Building and maintaining strong relationships with your core audience, sharing in-depth updates, and fostering a sense of community.
How Often Should You Post on Each Platform?
Posting frequency can significantly impact your social media performance. Here are some general guidelines on how often to post on each platform (please remember these are general and could be different for your business):
Facebook
- Recommended Frequency: 3-5 times per week.
- Why: Posting too frequently on Facebook can lead to decreased engagement. Focus on sharing high-quality, engaging content that resonates with your audience, such as videos, images, and curated articles.
Instagram
- Recommended Frequency: 3-5 times per week for the main feed; daily for Stories.
- Why: Instagram’s algorithm favours consistent posting, but it’s also crucial to maintain quality over quantity. Use Stories to share more frequent updates, behind-the-scenes content, and interactive polls or Q&A sessions to engage your audience.
LinkedIn
- Recommended Frequency: 2-3 times per week.
- Why: LinkedIn’s audience is typically more professional and less frequent in checking their feeds compared to other platforms. Focus on sharing valuable, industry-related content, such as articles, white papers, and thought leadership pieces.
X (But we still call it Twitter)
- Recommended Frequency: 1-5 times per day.
- Why: X is a fast-paced platform where content has a shorter lifespan. Frequent posting can help keep your brand visible and engage with trending topics or conversations. Use a mix of tweets, retweets, and replies to stay active and relevant.
TikTok
- Recommended Frequency: 3-5 times per week.
- Why: TikTok’s algorithm favours fresh content, and regular posting can help you build a following and increase your chances of going viral. Focus on creating engaging, creative videos that align with current trends and challenges.
Pinterest
- Recommended Frequency: 5-10 times per day.
- Why: Pinterest is a highly visual platform, and frequent pinning can help increase your visibility and drive traffic to your website. Schedule pins throughout the day to maintain a consistent presence and maximise reach.
Threads
- Recommended Frequency: 2-3 times per week.
- Why: Given its community-driven nature, Threads works well with less frequent but more thoughtful posts. Engage your audience with meaningful conversations and updates, encouraging interaction and connection.
Tips for Optimising Your Posting Strategy
- Use Analytics: Regularly review your social media analytics to understand what content resonates best with your audience and adjust your posting frequency accordingly.
- Quality Over Quantity: It’s better to post less frequently with high-quality content than to post often with low-quality content. Focus on creating valuable, engaging content that your audience will appreciate.
- Test and Iterate: Don’t be afraid to experiment with different posting times and content types to see what works best for your audience. Social media is dynamic, and what works today might change tomorrow.
Need help crafting a winning social media strategy? Visit our website to find out more about our social media marketing services or get in touch with a member of the team at Creationz Marketing today!
by Roberts | Aug 9, 2024 | Social Media
Happy Friday, everyone and hello weekend! 👋
As we wind down the week and prepare for a well-deserved break, the Creationz team has been reflecting on what we have been working on this week. One of which is the importance of taking it back to basics, especially when it comes to your social media platforms.
Whether you’re a consistent poster with a big online following or just starting out, it’s crucial to get these core elements right. Let’s explore these fundamental aspects to ensure your social media is making the best impression possible:
🔹Craft an Impactful Bio🖊️ – Your bio is your brand’s first impression—think of it as your digital handshake. It’s often the first thing people see when they visit your profile, so make it count. Your bio should be clear, concise, and compelling. Ask yourself: Does it effectively communicate who you are and what you do?
🔹Choose the Perfect Profile Picture📸 – Your profile picture is more than just a photo; it’s a visual representation of your brand. It should be instantly recognisable and reflect your brand’s personality. Is your profile picture up-to-date and consistent with your current branding?
🔹Optimise Your Username🔠 – A memorable and relevant username can significantly impact your discoverability. It’s crucial that your username is easy to remember. Additionally, consistency across platforms is key. Having the same username on all your social media accounts helps users find and recognise you more easily.
🔹Consistency Across Platforms✅ – Following on from the above point, consistency is the backbone of a strong brand identity. Ensure that your branding—visuals, messaging, and tone—is consistent across all your social media channels. A unified look builds trust and enhances recognition.
🔹Utilise Linktrees🔗 – What’s a Linktree, you might ask? Linktrees are an excellent tool for managing multiple links in a single, easily accessible location. By using a Linktree, you can direct your audience to various destinations—whether it’s your website, blog, or other social media profiles—all from one link in your bio. This simplifies navigation for your followers and allows you to track which links are getting the most attention.
🔹Follow and Connect with Relevant Accounts🤝 – It’s not just about who follows you—who you follow matters too. By connecting with similar accounts, you stay updated on trends, gain inspiration, and build valuable relationships. Engaging with relevant profiles can enhance your credibility, lead to collaborations, and expand your network. Make it a point to follow and interact with accounts that align with your niche.
🔹Provide Clear Contact Information📲 – Make it easy for your audience to get in touch with you. Ensure your contact information is clearly visible on your profiles. Whether it’s an email address, phone number, or a contact form on your website, having clear and accessible contact details can improve customer engagement.
Need help aligning your social media presence?
The Creationz team is here to assist with expert advice and insights tailored to your brand. Don’t hesitate to reach out to us for personalised guidance and support.
