Don’t Let Your Marketing Take a Holiday!

Don’t Let Your Marketing Take a Holiday!

As we move through summer in the UK, it’s tempting to scale back on marketing because we think we’ll see less engagement. But guess what? That’s not the case at all!

In fact, summer is the perfect time for your business to shine in a less crowded space. By keeping your marketing consistent and creative, you can stay top of mind and drive engagement even when everyone else seems to be taking a break. Here are our top tips for maintaining your marketing over the summer:

 

1. Get Ahead

Take a little time out of your busy schedule to put together a marketing plan. You might not stick to it exactly, but it’ll help you stay organised and ahead, especially when staff holidays come into play.

2. Utilise Scheduling Tools

If you’re not already using scheduling tools, now’s the time to start. They’re a great way to get ahead with your content. We recommend Sendible and Metricool as they are flexible and easy for you to use.

3. Stay Active on Social Media

Even though many people will be taking a break over the summer, you can bet most of us will still be on social media. Use this to your advantage! Keep engaging with your followers so you don’t lose momentum. Here are some different ideas for your social media:

• Behind the Scenes
• Team Shoutouts
• Relatable Content
• Summer Tips and Advice
• Competitions or Exclusive Deals
• Polls and Quizzes

4. Email Marketing

Keep in regular contact with your email list and don’t lose those relationships you’ve worked hard to build. Summer is a great time to:

• Showcasing latest offers
• Share news about your business and team
• Tease offers coming in September
• Send out summer-themed newsletters or helpful seasonal tips

5. Update your Website

Use the quieter summer months to review and spruce up your website. Create new pages, add fresh content, and make some lead magnets to capture data. Consider:

• Refreshing outdated content
• Improving SEO with new keywords
• Adding new case studies or testimonials
• Creating a summer landing page for special promotions

6. Offer Summer Specials

Create summer-specific promotions or discounts to attract customers. Limited-time offers can create a sense of urgency and encourage people to buy now.

7. Focus on Mobile Marketing

Since people are often on the go during the summer, make sure your marketing is mobile-friendly. Optimise your emails, website, and ads for mobile devices to reach your audience wherever they are.

8. Set Realistic Goals

With holidays and fluctuating staff numbers, it’s important to set achievable goals over the summer. This will help you use resources more effectively and be prepared for any changes or challenges. Keep reviewing and adjusting your goals to stay on track.

By staying proactive and making the most of the summer months, you can keep your marketing consistent and effective. It ensures your business remains visible and engaging all season long. Don’t let your marketing take a holiday and use the summer to your advantage!

December Content Ideas: A Guide to Festive Marketing Brilliance

December Content Ideas: A Guide to Festive Marketing Brilliance

As the year draws to a close, December emerges as a month brimming with festivities, celebrations, and opportunities for businesses to shine. With the holiday spirit in full swing, consumers are more receptive to engaging content and eager to connect with brands that resonate with their values. However, navigating the bustling digital landscape during this peak season can be daunting. That’s where the December Marketing Planner comes in, empowering you to seize this marketing opportunity!

Embrace the Power of Awareness Days

December is a treasure trove of unique holidays that can add a touch of creativity and relevance to your marketing campaigns. From celebrating the joyful “Christmas Jumper Day” to marking the mystical “Winter Solstice,” these occasions provide a platform to raise awareness, connect with your audience on a deeper level, and demonstrate your brand’s commitment to social responsibility.

Tips for Effective Calls to Action

A key element of successful marketing is the Call to Action (CTA). Make your audience take the desired action by crafting compelling and clear CTAs. Whether it’s inviting them to shop, subscribe, or learn more, our planner includes expert tips on creating CTAs that drive results.

Our Free Gift for You….

We have put together a handy calendar of ideas and ways you can tap into the festive fun – simply download your copy here:

Don’t miss out on the opportunity to make the most of December’s marketing potential. Download Creationz Marketing’s comprehensive December Content Ideas guide today and embark on a journey to unlock the true power of this festive season.

With our planner as your guide, you’ll be well-equipped to create engaging campaigns, capture attention, and elevate your brand’s presence in the digital marketplace.

Let’s keep being social…

Creepy Content Marketing: Brewing Engagement and Enchantment

Creepy Content Marketing: Brewing Engagement and Enchantment

As the leaves turn golden and a chill fills the air, Halloween creeps closer. It’s a time when the world transforms, becoming a canvas for the eerie, the supernatural, and the fantastical. But what if we told you that content marketing shares a kindred spirit with this bewitched season? Yes, you heard that right! Content marketing is like crafting the perfect spell—brewing engagement and enchantment. So, gather around, my fellow marketers, as we delve into the magical world of creepy content marketing.

The Cauldron of Creativity: Picture content marketing as a bubbling cauldron of creativity. Just like a skilled witch or wizard concocts a potion with the right ingredients, marketers blend words, visuals, and strategy to create content that captivates and enthrals.

Spells of Storytelling: In the world of content marketing, storytelling reigns supreme. Stories are like the enchanting spells that draw readers in, keeping them hooked until the very end. Whether it’s an origin tale of your brand or a customer success story, stories work like magic.

Potion Ingredients: A potion’s power lies in its ingredients. Similarly, the quality of your content hinges on its components. Fresh, insightful, and relatable content is the heart of your spell. Research, keywords, and a sprinkle of creativity are the ingredients you need.

The Crystal Ball of Analytics: Just as witches consult crystal balls for insight, we have analytics tools to predict and measure content performance. These crystal balls reveal what’s working and what needs tweaking. Tracking metrics like engagement, click-through rates, and conversions is essential.

SEO Spells: Search Engine Optimization (SEO) is like a potent incantation in content marketing. By sprinkling relevant keywords and optimizing your content, you ensure it’s discoverable by those seeking your wisdom.

Enchanting Visuals: Remember, a spellbook isn’t complete without mesmerizing illustrations. Similarly, compelling visuals, from eye-catching graphics to bewitching videos, add an extra layer of enchantment to your content. Be sure to check out our recent post if you’re struggling with ideas here!

Social Media Cauldron: Social media platforms are the cauldrons where you share your concoctions with the world. Stir the brew by sharing, engaging, and interacting with your audience. The more you stir, the more potent your presence.

Elixir of Engagement: Just as a potion offers healing or transformation, your content should provide value. Inform, educate, entertain, or inspire your audience. When you brew content that enriches lives, engagement follows.

The Spell of Consistency: Consistency is the chant that strengthens your spells. Regularly publishing high-quality content keeps your audience enchanted and coming back for more.

Magic in Mobile: In today’s enchanted forest of the internet, mobile-friendliness is crucial. Your spells (content) must work their magic on mobile devices, ensuring that readers on all screens can access your wisdom. This goes for your website too!

As we wrap up this journey through the mystical world of content marketing, remember that your role, dear marketer, is akin to that of a skilled wizard or witch. You wield words and visuals to cast enchantments upon your audience, leaving them spellbound and eager for more.

So, as you venture forth into the digital wilderness, brew your content with care, infuse it with stories, sprinkle in SEO magic, and stir the cauldron of creativity. The results will be enchanting, drawing your audience closer, and forging bonds that endure.

In the realm of content marketing, there’s always more to discover and new spells to cast. Embrace the magic, and may your content always enchant and captivate. Happy bewitching, fellow content sorcerers! 🎩🔮📜