Lead Magnets tend to be exclusive pieces of content that is provided as incentives for the customer to carry out the desired action. (you usually sign up for an email newsletter or provide contact information). Common types of lead magnets include downloadable PDF files, case studies, resource lists, and videos.
Why do they work so well?
You can target them – Instead of giving the same generic “Subscribe to my mailing list” message on every page, you can offer specific incentives for what your visitors saw on that page, meaning they are more likely to convert.
Offers a clear reason to subscribe – Lead magnets give your consumer a genuine reason to subscribe to your mailing list. Rather than just requesting your consumer subscribes to your newsletter with no real incentive, your subscribers know that they’ll get something in return for their email.
Makes your visitor a legitimate lead – When you create a lead magnet you know you will never get a 100% conversion rate, however, you know those that do sign up for it have a genuine interest within your business, allowing you to follow this up. Here’s an example for you:
1. Choose your customer – The biggest mistake marketers make with their Lead Magnets is trying to attract too many people all at once – You want to do the exact opposite. Your Lead Magnet needs to be specific to the people you want it to attract. If your Lead Magnet isn’t relevant to the wants and needs of your buyer persona, they aren’t going to download it. Most companies have several different demographics they want to target; however, each lead magnet should be specific to each one.
2. Identify what you will offer – Once you have identified your customer you need to then decide what value you are going to offer them. The more valuable the content that is offered the more leads are going to be generated. The most valuable thing you can offer is giving the customer something they already need, rather than trying to work out what it is that they want.
3. Give it a name – Now you have decided what piece of value you are going to offer, giving It a name should be easy. It needs to be short and attention-grabbing, sparking your customer’s interest.
4. Choose the type of lead magnet that you will offer – By this point, you probably have a good idea of which type of lead magnet you are going to offer, however, you often have several options to choose from that you can deliver.
5. Build it – The hard work is done, but you still must work on creating your Lead Magnet. As you work on your Lead Magnet, remember who it’s for the value you want to offer. If you keep those two things in mind, the process will be straightforward.
Of course, if you need any help with anything mentioned above, please do not hesitate to get in contact with the team at Creationz Marketing.
We recently joined forces with Little Black Dog to help a local charity. Together we developed a new website for charity Safe and Sound, who raise awareness of child exploitation.
The charity supports children and young people across Derbyshire who are victims of or at risk of child exploitation. Including sexual exploitation, County Lines, Modern Slavery, trafficking, and radicalisation. Safe and Sound also supports the whole family and brings attention to the risks young people face.
The new website has lots of information and resources for professionals working with young people, parents, and young people themselves. It also has a live chat facility to enable easier access to the charity’s specialist support team.
What Safe and Sound had to say about the project:
Safe and Sound chief executive Tracy Harrison explained: “Our caseload increased by over 50% in 2020 largely since the start of the pandemic. Brought about by young people being socially isolated and therefore particularly vulnerable to online grooming.
It was, therefore, important to have a well-designed and user-friendly website. With a wealth of resources that can be easily accessed by professionals, families, and young people themselves. To raise awareness of the dangers facing young people in our local communities.
It has also given us a platform to better engage with individuals, businesses, organisations, and funders whose support is vital to enable us to work with children as young as seven and their families.
Child exploitation is not an easy subject to talk about and many young people and their families are actually not aware that they are being targeted by perpetrators – believing that so-called relationships are real.
The truth is that many relationships – particularly online – are far from healthy. Our message across social media channels throughout the past year has therefore been the importance of robust privacy settings.
We are extremely grateful to both Little Black Dog and Creationz for their support in developing this new website and look forward to continuing to work with them in the future.”
Why Creationz Marketing?
We are proud to provide ongoing digital marketing and social media support for Safe and Sound. Having achieved our initial goal of increasing engagement and raising greater awareness of child exploitation across Safe and Sound’s social media channels. We then identified the urgent need for a new website that would be capable of sharing important information and resources with stakeholders and the wider general public.
We then approached Helena at Little Black Dog to help the charity achieve its goal and we are thrilled with the results.
Marketing is an essential part of every business and plans and ideas constantly change. New ideas can take time to develop, cost time and money and that’s before there are any rewards. A Power Hour with our Marketing Team at the start of a project can really help to ensure you have all your ducks in a row and you understand what your new idea really needs.
At Creationz, we offer a range of Power Hours, these Power Hours are designed to focus entirely on your business to help create a plan to market your business effectively within your budget. If you are wanting to do your own marketing but need some advice and help, our Power Hours can guide you.
These Sessions are ideal for:
New Business Start-Ups
Business Owners looking to get clarity on their marketing activity
Businesses looking to change how they currently market
Business Owners looking to try a new form of marketing to work alongside existing efforts.
So how does a Power Hour work?
Once you book a Power Hour, we schedule time in the diary to work with you to help move your plans forward. We will ask you for the main focus you want to cover on the call so we can do some prep work for you.
On the call, you will discuss the project, and we will spend time to help you craft a marketing plan to ensure all bases are covered. We will then give you our advice and tips to ensure success. We will also put everything in writing so you have a working document. We will also give you a follow-up call a week after the Power Hour to see how you are getting on.
Power Hours can also help with:
Sense Checking
If you are looking to set up a new marketing activity a Power Hour can help sense check if it is right for your business.
We can help run through all the essentials and make sure everything is covered to assess the viability of the idea. We are all Marketing Magpies, by taking the time before you invest time, money, and effort, you can be sure you are spending effort in the right places.
Planning a new activity When planning a new activity, it is easy to fall down the trap of paying extra for things you may not need. We can help run through whether this marketing activity will be beneficial for your business and what its true costs/fees are. We help you break down the steps you need to take and what resources are required to ensure you are spending time and efforts in the right places to help your business.
Marketing Planning for the month A Power Hour can help you plan ahead. This is necessary as you have to always be one step forward! Once you have your month planned out, you’re not sitting around thinking of ideas on the day on what to do. Got all the ideas, but don’t know how to join them up? We can help link your marketing activities together! There is no point in writing a blog if no one is going to see it, but do you know how to correctly market it for more people to see it? We can give you a step-by-step process on how to link up your marketing together for your business.
Training in marketing Our Power Hour sessions will allow you to tap into over 20 Years of marketing experience working in a wealth of industries and includes both non-digital and digital expertise. Get the skills you and your team need to ensure your marketing is successful.
Does your business use Email Marketing? If not, should it? The
answer is probably yes, as email marketing is regularly cited as one of, if not
the best marketing channel for consistently delivering the highest ROI.
More than half of the world’s population use email worldwide, with
this number set to rise up to more than 4.3 billion people by 2023 (Radicati
Group) – Before we get into how to get the
most out of email marketing, it is important to understand why it is such a
beneficial marketing tool. Email Marketing Is an old yet extremely reliable and
effective form of marketing, it’s a cost-effective solution to reach customers
where they visit every day — their inbox.
Benefits of Email
Marketing
Unrivaled return on investment: In the world of business, results are arguably the only thing that matters. With this being said, the reason Email marketing is highly invested in is because of the fantastic ROI. According to DMA in 2017, the return on investment for every £1 spent was £32.28 (DMA, 2017).
Low costs: The most obvious advantage of using email marketing is the fact it’s one of the lowest costing marketing channels in relation to the ROI. It is worth investing in specialist software that allows you to automate, track, and evaluate the emails that have been sent – other than this subscription fee there are very little costs.
Targeted and Personalized: Many marketers spend large
amounts of expenditure on trying to reach an audience who are interested in
their brand. Email Marketing allows you to go a step further, and only target
subscribers who meet a specific criterion.
Email Marketing tips
Good email marketing means that
you are sending emails to people who want to hear from you – However, often
your emails end up getting lost in an overcrowded inbox or even a customer’s
spam.
Perfect your subject line: Writing an effective subject line is key in ensuring your audience
engage with your email – This can be the difference recipients opening your
email or deleting it. People open emails if they feel there is some form of
benefit in doing so – so make this benefit clear in the title.
Get personal: Personalisation is key in the success of an email campaign – Using
people’s names catches their attention. However, there is more to
personalisation than this. Segmentation is a great way of engaging with a
specific audience, allowing you to send emails depending on someone’s age,
gender, location etc.
Call to action: Aside from an effective subject line, The CTA is the most important part
of the email as this what will get your subscribers to convert. Make the CTA’s
simple and easy to locate.
Growing
your email list
Now you understand how to put together an effective email – You need to understand how to grow your audience and reach a wider population. This is not a simple task and can often be frustrating for a business owner. In order to do this, you need to regularly promote your Newsletter, including all the benefits of being a subscribed member. You need to give individuals a reason to sign up to your newsletter else it will become stale – This can be done by promoting your email sub subscription down a number of different channels on a regular basis.
Once you begin to build your subscription list it is crucial to keep a database with all of your client’s contact information. We have heard a number of horror stories of businesses losing thousands of customers contact details that they have built up over a period of years – This can leave a business in a very difficult position and almost feels like they are starting from scratch.
Conclusion
During these difficult times, it is important for businesses to look for new ways of generating leads – I hope this article sheds some light on the effects email marketing can have. Whilst all the advantages and tips mentioned are well documented and realistically achievable, it’s important to remember to have a clear execution plan in place for your email marketing. Having patience is key – this is not something that will happen overnight!
If you need any help and support during this difficult period, then please get in touch – 0115 8 376 260
Hands up… do you get swayed by the latest marketing tool, platform or fad? We all want to try the latest shiny gadget and gismo to stand out from the crowd.
Don’t worry, you are not alone!
We are truly experiencing a fun and interesting time to be involved in marketing with lots of new tools on the market to help us promote our businesses. From lead magnets, click funnels, Facebook bots, online advertising, email automation and new social media platforms through to sales pages & lumpy mail – there are just so many ways to help us promote our businesses. But where do you start?
The simple answer is writing a Marketing Plan – get clear on what you actually want marketing to do. With the launch of our new website, we thought we would take the opportunity to re-write this article as it is still valid today – 2 years after the previous article.
We are working with a number of new of clients to help them remove the magpie syndrome – stopping them from wanting every new shiny tool going – helping them to get clarity on what they actually need. So, we thought we would put together our top 5 tips to help you stay focused:
1: Get Clear – Be You!
Look into the new tools you want to implement – look at the pro’s and con’s but ultimately it comes down to how they can be implemented into your existing Marketing Plan. If you don’t have a plan, then now is the time to start! Remember, tools are launched to help but will not suit every business. The more authentic you are and true to your beliefs, the better the success.
A couple of months ago, after hearing how other businesses had been successful with Facebook bots – I had my own magpie moment!!! I could clearly see how this could work and thought how I could implement it into my business. I spent the afternoon learning the details to make it work, setting up graphics and got it working on my account. It was only at this point that I sat back and thought – my clients (both existing and potential) are not there – there is limited scope for my business. This resulted in a wasted afternoon that I could have been concentrating on my email marketing campaign. We all want to be the best but you really do need to be clear and ensure everything you do promotes the business in the best light.
2: Know Your Audience
If you know where your clients / customers are then you can easily work out if a tool is going to help you reach them. Can you describe your ideal client by answering:
Where are they located, Where do they hang out – online, offline What is the age range / demographics What marketing do they respond to What marketing efforts speak to the customer.
If you would like help on identifying your ideal customer then we can help as our next blog post will be talking about the importance to really knowing who you are targeting.
3: Speak Up – Seek Advice
If you are looking to try new marketing tools but unsure if they are for you then it is time to ask a few questions. At Creationz Marketing we are happy to answer any questions you may have but also think to ask peers, forums, Facebook groups etc. Don’t feel you have to work on marketing on your own. Learning from others can help us save time and help you question if it is right for the business. Contact Creationz Marketing
4: Be Consistent
It is vital for marketing success that you don’t spread yourself too thinly. Concentrate on what works for the business. I have seen many businesses over the last few years who are trying to do too much and if they are honest, are not achieving what they want to achieve because their efforts are not focused.
A good example of this is not rushing in to set up profiles on every social media platform on the market – if you are clear on your business goals (No: 1) and know your audience (No: 2) and where they hang out, you can spend valuable resources on concentrating on the platforms that really matter for the business.
5: Understand Your Numbers
Before you try and launch a new marketing activity – do you know your numbers? By this I mean are you clear on what is currently working for your business, what is generating enquiries and more importantly the costs involved?
If you understand your numbers, you are better placed to see if the new tool will add value to your marketing efforts. There is nothing worse that spending time and money on marketing that does not work.
Make sure you know:
What you are spending on your marketing efforts,What level of traffic is being generated by each activity,What resources are going to be needed – time, money, equipment, software etc. If there is budget and scope to try new tools,How you are going to monitor new tools.
So, what next?
I am not saying that you must stick to what you know and not try new tools – just be clear that any new tools are aimed at your customer and will generate new business. Give yourself the time and space needed to be clear, don’t be swayed – look into all possibilities.
Remember, what works for one business, may not work for everyone.
There are plenty of new tools on the market and I am sure there are a lot more just on the horizon – embrace them but ensure they are the right fit for your business.
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