Creationz News | Creationz Marketing https://creationzmarketing.co.uk Creationz Marketing Nottingham Wed, 03 Jun 2026 19:42:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://creationzmarketing.co.uk/wp-content/uploads/2019/02/cropped-creative-icon-32x32.png Creationz News | Creationz Marketing https://creationzmarketing.co.uk 32 32 Proud to Be Part of Small Business Week https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/ https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/#respond Mon, 01 Jun 2026 08:34:20 +0000 https://creationzmarketing.co.uk/?p=24341 The post Proud to Be Part of Small Business Week appeared first on Creationz Marketing.

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Proud to Be Part of Small Business Week

This week is all about celebrating the incredible small businesses that keep our local communities thriving. From independent retailers and tradespeople to consultants, manufacturers, coaches and professional services, small businesses are the backbone of our local economy. They create jobs, support local causes, build relationships and help our communities grow.

At Creationz Marketing, we’re proud to be a small business ourselves. For over 13 years, we’ve had the privilege of supporting local businesses with their marketing, helping them attract customers, grow sustainably and build stronger brands.

That’s why Small Business Week is so important to us.
It’s a chance to shine a spotlight on the businesses that work tirelessly behind the scenes and encourage people to support local wherever they can.

 

Our Small Business Week Offer

Throughout 1st – 7th June, we’re offering:

FREE 30-Minute Marketing Strategy Calls
We’ll help you understand:

✅ What’s slowing your growth
✅ How to attract more local customers
✅ Which marketing channels to focus on
✅ Simple improvements you can make today

No pressure. No jargon. Just honest advice from a local marketing team that genuinely wants to help businesses grow.

Book your free strategy call:

Book Your free 30-minute Marketing Call

Are You a Small Business?

Why not get involved in Small Business Week yourself?

Whether it’s a special offer, free resource, open day or customer promotion, it’s a great opportunity to showcase your business and encourage people to support local.

👉 Register your own Small Business Week offer here:
https://entrepreneurscircle.org/sbw/

Let’s make this week a celebration of the amazing businesses that help our communities thrive.

Thank you for supporting small businesses like ours. 💙

Further Reading:

Proud to Be Part of Small Business Week

Proud to Be Part of Small Business Week

by | Jun 1, 2026 | ,

Proud to Be Part of Small Business Week This week is all about celebrating the incredible small businesses that keep our local communities thriving. From independent retailers and tradespeople to consultants, manufacturers, coaches and professional services, small...

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]]> https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/feed/ 0 What Businesses Often Underestimate About International Exhibitions https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/ https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/#respond Fri, 15 May 2026 14:38:33 +0000 https://creationzmarketing.co.uk/?p=24326 The post What Businesses Often Underestimate About International Exhibitions appeared first on Creationz Marketing.

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When people think about exhibitions and trade shows, they often focus on what happens during the event itself.

The Stand.

The Conversations.

The Networking.

The Branding.

But in reality, successful exhibitions are built long before the doors open.

Last week, the Creationz Marketing team travelled to Düsseldorf to support clients exhibiting at Interpack 2026 — one of the packaging industry’s largest international trade shows.

While visitors see a polished exhibition stand and a busy event environment, what they don’t always see is the months of planning, coordination and problem-solving that happens behind the scenes.

For this particular event, preparation had been underway for around nine months.

That included:

  • supplier coordination
  • stand planning
  • logistics and shipping
  • accommodation management
  • registrations and exhibitor badges
  • team coordination
  • event preparation and scheduling.

International exhibitions are complex environments, especially across an eight-day show schedule with additional set-up and breakdown days.

What makes exhibitions successful is often not just the stand itself, but the ability to manage countless moving parts while remaining flexible and responsive on-site.

That is why event support matters.

At Interpack, the Creationz team supported both stand set-up and opening day activity, helping observe attendee interaction, visitor behaviour and the types of conversations taking place.

This type of insight is incredibly valuable because events are not only opportunities to showcase products or services — they are also opportunities to learn.

Understanding:

  • how visitors move through the stand
  • which messaging creates engagement
  • what questions attendees ask
  • where conversations naturally happen

…can help businesses improve future exhibition strategy significantly.

One of the most important lessons from large-scale exhibitions is that events should never be viewed as isolated activities.

The most effective businesses use events as part of a wider marketing strategy:

  • before the exhibition
  • during the event
  • and long after it finishes.

With Interpack now complete, attention already turns to the next exhibition in Lisbon for SnackEx in just a few weeks.

And as always, the planning has already begun.

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]]> https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/feed/ 0 Is Google Business Still Worth My Time? (And How to Use It Properly) https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/ https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/#respond Mon, 02 Feb 2026 13:44:08 +0000 https://creationzmarketing.co.uk/?p=24292 If you’ve ever Googled a café, a hairdresser, or a solicitor near you, the chances are the first thing you saw wasn’t their website. It was their Google Business Profile. […]

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]]> If you’ve ever Googled a café, a hairdresser, or a solicitor near you, the chances are the first thing you saw wasn’t their website. It was their Google Business Profile.

That little box on the right side of Google, with photos, reviews, opening hours, and a map? That’s it.

The simple answer is YES; in 2026 it’s absolutely still worth your time.

In fact, it’s one of the most powerful free tools for small businesses.

Why? Because it’s often the first impression someone gets of your business. It shows up before your website, social media, or even your name in some cases, especially in local or mobile searches.

Let’s say someone searches “plumber near me” or “best beauty therapist in Nottingham” Google shows a shortlist of local businesses with maps, star ratings, and contact info. If your profile is claimed and optimised, you’ve got a much better chance of being on that list.

But just having a profile isn’t enough anymore. If you haven’t touched yours in a while, or it still has your old hours from 2021, it’s not helping you.

Why Updating It Weekly Matters Now

In 2026, Google is using AI more than ever to decide which businesses to show in search results. That means it’s not just looking at what you say, it’s looking at how active and relevant you are.

Adding a new post, uploading fresh photos, or responding to a review shows Google (and your potential customers) that you’re active, open, and reliable.

Think of your Google Business Profile like a shop window, if it’s dusty and hasn’t changed in months, people (and search engines) will walk right past. But if you’re regularly updating it with fresh content, it signals that your business is alive and thriving.

Even one weekly post or update, something as simple as:

  • A photo of your latest project
  • A short tip or FAQ
  • An update to your hours or services – can help keep you visible in Google’s AI-powered local listings.

Google’s algorithm now pulls from all this activity to decide who appears higher in the map listings, and more importantly, who feels trustworthy to users.

Reviews Still Rule (But So Does Response)

The reviews section remains one of the biggest drivers of trust and ranking. But Google also looks at whether you’re responding to them. A quick “Thanks so much!” or “Glad we could help” shows you care, and it bumps your profile’s engagement.

Bonus tip: AI tools are now summarising business profiles and reviews in Google’s search snippets so a few standout keywords or phrases from your reviews (like “responsive,” “family-run,” or “affordable”) could become part of your first impression.

So, Is It Worth It?

100%. If you put a bit of time into it – 15 minutes per week is all you need. Your Google Business Profile is like having a mini-website, local advert, and review platform all in one and you don’t need to be a tech expert to make it work for you.

✅ 5 Things to Do This Month:

  1. Google your business name – See what comes up. Is your profile up to date and eye-catching?
  2. Update your business info – Check your contact details, website link, business hours, and services.
  3. Add new photos – Upload 3–5 fresh photos of your work, space, or team to keep things current.
  4. Post something every week – A short update, offer, blog link, or client success story will keep your profile active.
  5. Ask for and reply to reviews – Send a quick message to 1–2 happy customers and take 30 seconds to respond to any recent reviews.

Open up the power of Google Business Profile for your business. We are working on our profile in the same way above and already seeing results.

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]]> https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/feed/ 0 I Was on the Radio! Talking About Creationz Marketing and The Marketing Mentor Hub https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/ https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/#respond Sun, 12 Oct 2025 14:14:12 +0000 https://creationzmarketing.co.uk/?p=24250 The post I Was on the Radio! Talking About Creationz Marketing and The Marketing Mentor Hub appeared first on Creationz Marketing.

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I’m so excited to share that I recently had the opportunity to be featured on Erewash Sound Radio! Sally Peacock and I chatted so much that it was split into two episodes to appear on the Erewash Radio Business Show. I loved every minute and Sally really put me at ease.

Over the two shows, I got to talk about my journey with Creationz Marketing, how it all began, and the incredible businesses I’ve had the privilege to support over the years. I also shared something I’m truly passionate about, helping business owners build their confidence in marketing through my our Marketing Mentor Hub.

Talking All Things Creationz Marketing

In the first show, we chatted about how Creationz began over ten years ago and how it’s grown into a trusted partner for so many small and medium-sized businesses across the UK.

With more than 24 years’ experience in marketing, I’ve seen the industry evolve so much and the one thing that’s never changed is the need for joined-up, practical marketing that really makes a difference.

From social media and email marketing to content, design, and strategy, I’ve always believed marketing should be simple, effective, and accessible. Whether it’s consultancy, a project, or ongoing monthly support, Creationz has always been about helping businesses get the results they deserve — without the jargon or overwhelm.

You can listen back to that first interview here:

Erewash Sound - About Creationz Marketing

Introducing The Marketing Mentor Hub

In the second interview, I shared more about a new chapter that’s really close to my heart — the Marketing Mentor Hub.

Over the years, I’ve met so many amazing business owners who are passionate about their work but often struggle to know where to start with marketing or how to keep it consistent. The Mentor Hub was created to change that.

It’s a mentoring service designed to give business owners the space, support, and structure they need to take control of their marketing with confidence. It’s not about doing it all for you, it’s about guiding you, keeping you accountable, and helping you make smart marketing decisions that work for your business.

Through one-to-one mentoring sessions, I help you identify what’s working, where to focus your efforts, and how to create a plan that actually fits your goals and your time. It’s honest, practical, and totally tailored to you.

You can listen to the second interview here:

Erewash Sound - About The Marketing Mentor Hub

Why This Matters

Being on the radio was such a proud moment, not just for me personally, but for Creationz as a business. It’s a reminder of how far we’ve come, how many amazing clients we’ve supported, and how much passion still goes into everything we do.

Marketing can feel overwhelming at times, but it doesn’t have to be. Whether through Creationz Marketing or the Marketing Mentor Hub, my goal is the same: to help businesses grow, thrive, and feel confident in their marketing choices.

If you’d like to find out more about the Marketing Mentor Hub or how Creationz Marketing can support your business, I’d love to have a chat.

Get In Touch Today

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]]> https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/feed/ 0 What A Supercharged Two Days At The National Entrepreneurs Convention! Superhero style! https://creationzmarketing.co.uk/two-days-at-the-national-entrepreneurs-convention/ Thu, 02 Oct 2025 09:42:22 +0000 https://creationzmarketing.co.uk/?p=24215 The post What A Supercharged Two Days At The National Entrepreneurs Convention! Superhero style! appeared first on Creationz Marketing.

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There’s something powerful about stepping away from the everyday and immersing yourself in a room filled with over 1,200 fellow entrepreneurs. That’s exactly what happened at the National Entrepreneurs Convention at the ICC in Birmingham, hosted by EC Circle – two days of learning, listening, and thinking differently.

And yes, there was even a superhero theme running through the event – and we all left feeling a little more like business Avengers!

From the moment the doors opened, it was clear this wasn’t just another business event. It was high energy, packed with takeaways, inspiration, and a whole lot of practical insight.

Highlights That Hit Home

Conversational Marketing with the Zoo Keeper: Who knew animal metaphors could simplify such complex ideas? A session full of fun but packed with actionable insight on the power of tone and approach in communications.

Joe Wicks: The Body Coach himself! Hearing Joe talk candidly about fitness, business growth, and lessons learned from scaling his brand was a standout. It’s not every day you get business tips and life advice from a national fitness icon.

Email Marketing & Stepping Out of Comfort Zones: This session challenged us to stop hiding behind what feels “safe.” A timely nudge for all of us to stretch a little further in our marketing. I still have E.I.E.I.O going through my head – thank you Kennedy!

Awards Night hosted by Vernon Kay: He brought the energy, the banter, and genuine celebration. A brilliant host who made the evening even more memorable!

Networking with Purpose: Beyond the stage, the conversations happening in the hallways, exhibition stands, and coffee queues were just as valuable. Catching up with familiar faces and connecting with new contacts reminded me just how important your network truly is.

A Marketing Legend In Real Life

The biggest highlight? Meeting Marcus Sheridan, the author of They Ask, You Answer and his latest book The Endless Customer.

I may have mentioned his work once or twice (OK, maybe a bit more!). I spotted him in the exhibition hall, and thanks to a certain PR Guru (you know who you are!!!!) I plucked up the courage to have a chat and managed to get a photo, and even had my book signed. It absolutely made my day.

His insights continue to shape how I work with clients at Creationz – clear, honest, customer-focused content that truly delivers.

A Session That Struck A Nerve

If you haven’t yet come across Stefanie Sword-Williams, please look her up. Her session hit a raw note. I found myself welling up – not because it was sad, but because it was true.

Her message? Stop being Humble! We don’t need permission. We don’t have to wait to be invited. Advocate for yourself. That really hit home for me. Sometimes you just have to hear something at the RIGHT time!

What’s Next?

With so much valuable insight packed into every hour, I’ll be breaking down key marketing takeaways over the next few weeks from SEO and paid ads to email marketing, website improvements and beyond. The learning doesn’t stop with the event. It feeds straight into how Creationz supports SME businesses across the UK.

This convention wasn’t just an event, it was a reminder to invest in ourselves, take bold steps, and never stop learning. It’s easy to get buried in day-to-day delivery, but these two days re-lit that creative fire.

Stay Tuned...

I’ll be sharing more actionable insights that you can apply straight into your own marketing strategy – whether you’re just getting started, or ready to step things up.

Let’s keep the superhero spirit alive, because your business deserves to stand out, fly high, and make its mark.

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]]> From The Office To 14,000 Feet: Emily’s Charity Skydive For Safe And Sound🪂 https://creationzmarketing.co.uk/from-the-office-to-14000-feet-emilys-charity-skydive-for-safe-and-sound/ Tue, 15 Jul 2025 10:26:07 +0000 https://creationzmarketing.co.uk/?p=24022 The post From The Office To 14,000 Feet: Emily’s Charity Skydive For Safe And Sound🪂 appeared first on Creationz Marketing.

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On Sunday, our very own Emily Roberts swapped her desk for a parachute and took a leap (quite literally) for charity.

Jumping from 14,000 feet, Emily completed a thrilling skydive at Langar Airfield to raise vital funds for Safe and Sound, a Derby-based charity that supports children and young people affected by exploitation.

Why She Jumped:

At Creationz Marketing, we’ve had the privilege of working closely with Safe and Sound and have seen the life-changing impact they have on vulnerable families.

When Emily began to work with them and learned more about what they do, she knew she wanted to do something bold to raise awareness – and what better way than jumping out of a plane?

Over £1,000 Raised and Counting!

Thanks to the incredible generosity of our clients, friends, and wider community, Emily has raised over £1,000 so far – and the donations are still coming in! Every penny will go directly towards protecting and empowering young people across Derbyshire.

If you’d still like to show your support, you can donate here:

Donate Via Just Giving Here

A Huge Thank You

We couldn’t be prouder of Emily for taking on this challenge with so much enthusiasm (and bravery!). It’s been amazing to watch the Creationz community rally behind her and this important cause.

Emily truly took marketing to new heights – and reminded us all what can happen when passion meets purpose.

Thank you to everyone who donated, shared her story, and cheered her on!

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]]> Canva’s New Update – What You Need to Know (and What We Think) https://creationzmarketing.co.uk/whats-new-in-canva-2025/ Wed, 16 Apr 2025 11:56:14 +0000 https://creationzmarketing.co.uk/?p=23788 Canva has just released a big update filled with new tools aimed at making content creation easier and more efficient – especially for small business owners, marketers, and creatives. Highlights […]

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]]> Canva has just released a big update filled with new tools aimed at making content creation easier and more efficient – especially for small business owners, marketers, and creatives. Highlights include Canva Sheets for data-led visuals, AI tools to speed up content creation, campaign management features, and improved design formatting options.

We’ve taken a look through the key features, and here’s our honest take on what’s useful, what’s coming soon, and what to keep an eye on 👇

📈 Canva Sheets – Coming Soon

Canva Sheets is designed to help you create sleek, data-led visuals directly within Canva – perfect for reports, infographics, and content-heavy posts.

👉 Our take: It looks like a great addition for visualising data quickly, but let’s be honest – Excel is still essential in most business environments.

One of Canva’s launch taglines says:

“With Magic Formulas, you’ll never need to memorise a single formula again.”

🙃 How mind-bending is that?

Here’s our word of caution: there’s a real risk of a new generation entering the workforce without ever understanding the fundamentals behind the spreadsheets they’re using. Cross-compatibility matters. You should be able to pick up a spreadsheet in any software – Excel, Google Sheets, Numbers – and know how it works.

🧠 Canva isn’t king. Learn the basics. Stay curious. Don’t become complacent in the face of AI magic.

We’ll share more once this new feature is live. Keep an eye on our socials for updates!

🤖 AI Features – Use With Intention

Canva now offers AI tools to help generate captions, edit images, and even write content – great for speeding up the creative process.

Our advice: It’s handy, but don’t become over-reliant. Learn the skills behind the tools.

You’re still your best creative asset.

Canva Code – Coming Soon

One of the most intriguing new features, Canva Code aims to let you build interactive content – like quizzes or gamified experiences – with no coding required.

We’ll be testing this one as soon as it drops.

Typography Tools – Finally!

Long-awaited upgrades to kerning, ligatures, and text formatting are now here. It might seem small, but for design polish, this makes a big difference.

⭐ Our favourite feature of the update so far.

One of Our Favourites: Multi-Format Design + Website Publishing

One of the standout features in this update (and definitely a new favourite for social media managers) is the ability to design slides, social posts, print mockups – all in one space.

No more flipping between formats or juggling file versions – everything is kept together, perfectly in sync.

✨ And just to make your pitching dreams come true? You can publish the whole thing as a website. Ideal for proposals, campaign overviews, or even event resources.

We know Emily will love this one – and we’re pretty sure a lot of you will too! A huge time-saver and one of the most practical upgrades we’ve seen.

🧠 Magic Studio at Scale – Kinda Mind-Blowing

You’ve designed a perfect square post… but now it needs to be 4:5 for Instagram, 9:16 for Stories, landscape for LinkedIn, a banner for the website, and somehow still look good on Facebook too?

We feel your pain.

That’s where Magic Studio comes in – combining Magic Resize with bulk creation tools (like Canva Sheets) to take one design and scale it across multiple platforms and formats.

✨ In theory, you can go from one design to many, instantly.

And honestly? It’s kind of mind-blowing.

This is the sort of upgrade that could save social media managers hours – but it’s also a reminder that design strategy still matters. Auto-resizing can only take you so far. You still need to tweak, refine, and make sure each version lands the way it should.

🎓 Learn With Canva – and With Us

Canva’s built-in tutorials are useful, but if you want personalised support with real-world marketing context – that’s where the Marketing Mentor Hub comes in.

✅ We offer hands-on training, live sessions, and mentoring to help you and your team get the most out of Canva (and beyond).

🎟️ We also run The Marketing Mentor Clinic – a free live session hosted twice a month where you can bring your questions, share your designs, and get advice from fellow marketers and small business owners.

👉 Get your questions answered for free and sign up here.

Final Thoughts

This update brings exciting changes, but not everything is available just yet. Canva Sheets, Campaign Central, and Canva Code are all marked as “coming soon.”

We’ll be sharing more as those features roll out – so keep an eye on our socials for updates!

And one final note for newer marketers or small business owners diving into tools like Canva:

Keep your skills transferable. Not all companies use Canva – and many still rely on Adobe, Excel, and other industry-standard tools. These foundations matter, especially as your business or career grows.

👩‍🏫 Need a hand getting more from Canva – or building the skills behind the tools? We offer tailored training, mentoring, and marketing support via Creationz and Mentor Hub.

📩 Want to build your Canva confidence? Let’s chat. We’re here to help you create smarter, not harder.

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]]> 2025 Marketing Predictions https://creationzmarketing.co.uk/2025-marketing-predictions/ Thu, 16 Jan 2025 08:48:46 +0000 https://creationzmarketing.co.uk/?p=22358 2025 Marketing Predictions – a crystal ball look at what the year has to offer. Just before Christmas, I had the privilege of sharing my 2025 marketing and business predictions […]

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]]> 2025 Marketing Predictions – a crystal ball look at what the year has to offer.

Just before Christmas, I had the privilege of sharing my 2025 marketing and business predictions with East Midlands Business Link. We all can see how the Marketing landscape is changing. From smarter marketing techniques, AI challenges and opportunities and just as importantly getting the right support for marketing professionals through coaching and mentoring, there is a lot to cover this year.

You can read the full article here – https://www.eastmidlandsbusinesslink.co.uk/mag/news/2025-business-predictions-claire-taylor-director-creationz-marketing/

So let’s break it down:

Tough trading conditions call for smarter marketing

With economic challenges predicted for 2025, many businesses may be tempted to scale back marketing budgets. However, history shows that businesses maintaining or even increasing their visibility during downturns often emerge stronger. Think back to lockdown, those that kept going seemed to bounce back quicker.

The focus this year will shift to smarter, data-driven marketing strategies that maximise ROI, ensuring every campaign delivers measurable results – are you ready

Companies that stay visible and connected with their audiences will be better positioned to weather the storm and seize opportunities. Clever Marketing will be the order of the day!

AI continues to change the face of Marketing

AI will continue to be a powerful tool in marketing, changing how businesses create and deliver content. However, the rise of AI-generated material will increase the need for brands to retain their human touch. Consumers will crave authentic connections, leading to a surge in storytelling, behind-the-scenes content, and personalised interactions. Successful businesses will strike a balance—leveraging AI for efficiency while ensuring their marketing remains relatable, engaging, and uniquely human.

As the top two predictions look at the Marketing industry, it is important to also look at the skills and competencies of what it takes to be a marketer in 2025.

Curiosity and adaptability will define successful marketers

With new tools, communication channels, and approaches emerging year on year, Marketers will need to be more curious than ever—embracing change, exploring innovative methods, and continually upskilling.

Agile and flexible professionals will stand out, as the ability to adapt will become a core requirement. Seeking guidance through coaching and mentoring will be essential for marketers to navigate the complexities of their roles, grow their expertise, and thrive in this dynamic environment. We are launching The Marketing Mentor Hub this year for exactly this reason – to support Marketing Professional get ahead with the right support they need.

Thank you:

A big thank you again to Business Link East Midlands. I am thrilled to see this in print alongside insights from other industry leaders! The 2025 predictions series is a fantastic snapshot of trends and opportunities across the region and covering all sectors.

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