by admin | Oct 14, 2021 | Uncategorized
Last week Facebook, Instagram and Whatsapp went down for close to 7 hours. You couldn’t miss it…it was on every news channel going, you would have thought the world was ending with the coverage it got.
Clients started to ring us to see what was happening and why they couldn’t post or communicate with their pages & audiences.
A one-off?
No…did you notice that Facebook also went down again Friday night for about 2 hours??? Now it was a Friday night, we are all either out celebrating the weekend or spending time with family so not as bad you might think…or is it!
But what does this mean for your business?
One of the biggest things for us at Creationz is the number of clients that rely on social media platforms to communicate with their audiences.
It doesn’t bear thinking about, but what if the shutdown was permanent? No more Facebook!!No more Instagram!!No more Whatsapp!! Could you still communicate with your clients?Do you encourage your social media contacts to join your mailing list? Now is a really good time to stop and think about how you leverage your clients from social media into your own CRM systems – that way you OWN the conversation and you have strong foundations to build client relationships with. Our top tips to help leverage clients from social media into your CRM system:
- Audit your social media usage for your business – if you are not sure we can help with our Power Hour service to help you plan your marketing communications.
- Consider using Lead Magnets – give something of value in return for an email address on all social media channels – see an example here
- Run competitions where they have to do something.
- Take social traffic to your website and make sure there is content that captures their imagination. Get them to do something, fill a form in, sign up to newsletters etc.
- Join our Marketing For Success Group for lots of handy hints and tips on moving your audience from social to your CRM.
With two outages in one week, you can be sure that more will follow.
If you have time this week to boost your marketing efforts, audit your current social media usage and ask yourself – could you market your business to your audience if social media was not available?
If there is anything in particular you would like some handy hints and tips on then just reply to this email. We are happy to help!
Kind Regards
Claire
p.s We are running a free webinar on the 19th of October all about the power of video and how your website and social media can benefit. Register your place today
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by admin | Oct 7, 2021 | Uncategorized
https://youtu.be/BhBaSAITCVE
This FREE Interactive Webinar and Q&A will explain why you should be using video in your marketing.
About this event
Whatever the message, we believe you can convey it simply and successfully with video, join us for our interactive webinar to learn why you should be using video. In this webinar, we’ll be sharing our hints, tips and tricks for video marketing.
Webinar Outcomes:
At the end of this session, you will have a clarity and understanding of video marketing and why you should be using it now.
Speakers
Join us on Tuesday, 19th of October 2021 at 13:00.
Book now:
by admin | Oct 5, 2021 | Uncategorized
So, best-laid plans… we all have them!
Last week I was attending a two-day conference and I was really looking forward to seeing two of the big-name speakers. Let’s just say that one really didn’t disappoint and I have learned so much whilst the other…they didn’t turn up.
This event was over 2-years in the planning with the pandemic and my heart went out to the organisers as this speaker was a big name draw – over 1200 business owners from across the country who had all paid money and committed time to be there!
But do you know what…
The organisers quickly stepped in and delivered an extra learning slot that to me had 100% more content I could adopt and made me even more motivated. Our new weekly email giving you hints and tips was crafted and this blog was drafted.
So what else did I learn?
Planning, planning and then more planning is needed in all aspects of business and your marketing is just the same to step in when things go wrong. It shouldn’t just happen on a whim but is part of a rhythmic process to help you avoid the peaks and troughs.
My top tips for you today:
1. Add marketing into your diary this week – if it is in your diary as an appointment is more likely to get done!
2. Set up a Trello account (or equivalent) and plan out your weekly activity in the run-up to Christmas. (Christmas cards need to be printed and ready to post by the 1st December). I am happy to share our Trello Board Template if it helps, just send us an email and I will send it over – claire@creationzmarketing.co.uk.
3. Tell your staff, team, family, friends or Creationz Marketing what your one priority is this week to get the accountability you need. My priority is to get 1 video created for a free training programme we are running and to work on our Hubspot process and I will share it in our Marketing for Success Facebook Group if we achieve this or not as I need accountability too.
4. Look at how you can monitor the return on investment from your Marketing – visits to website, social media growth, new enquiries. One thing I learnt at the conference is that we often monitor too much and it becomes too complicated. Try and stick to a maximum of 10 things to really get a flavour of how your marketing is performing.
Looking back, I’m so glad that the speaker didn’t show as it made me take action.
What can you achieve this week to move your marketing forward?
If there is anything in particular you would like some handy hints and tips on then just reply to this email. We are happy to help!
Kind Regards
Claire
p.s If you want to read more marketing tips – our blog is packed full of advice
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by admin | Sep 29, 2021 | Uncategorized
Remarketing (also known as retargeting) is a means to re-connect with consumers who have previously visited your website or mobile app. Remarketing allows you to present your online adverts to this audience as they browse throughout other websites and social media platforms, this helps you increase brand awareness or prompt these consumers to convert.
The most common forms of remarketing are:
- Google display adverts
- Facebook adverts
- Follow-up emails
So, what are the benefits of remarketing?
- Improves brand recall – Remarketing is a fantastic tool for reminding potential customers of your business and its product or service offering.
- Improved conversion rates – It can act as a tool to convert customers who previously dropped off part way down the sales funnel by re-engaging them.
- Better return on investment (ROI) compared to generic advertising – As it allows you to engage with those who have already shown an interest in you and your products, rather than being a completely cold lead.
- It allows you create specific and targeted ads – Remarketing allows you to directly target those who have already shown an interest in a particular product or service you offer. You can create various remarketing lists that will apply to specific prospects, such as those who have lapsed at the checkout stage of an ecommerce website.
Tips for running a successful remarketing campaign:
- Ensure your tagging is appropriate.
- Make sure your adverts have a clear message and suitable call to action.
- Constantly refine your campaign, set time aside to analyse your campaigns results and make amendments when necessary to achieve the best possible return on investment.
- Include a special offer such as a discount code in your adverts when targeting lapsed customers. Not only is this likely to entice them to act fast and buy now, but it is an easy way to see which customers have converted from your ads.
Get in touch to learn how Creationz Marketing can help with your remarketing needs – call us on 01158 376 260 or email info@creationzmarketing.co.uk
by admin | Aug 26, 2021 | Marketing Planning, Training
What are lead magnets?
Lead Magnets tend to be exclusive pieces of content that is provided as incentives for the customer to carry out the desired action. (you usually sign up for an email newsletter or provide contact information). Common types of lead magnets include downloadable PDF files, case studies, resource lists, and videos.
Why do they work so well?
You can target them – Instead of giving the same generic “Subscribe to my mailing list” message on every page, you can offer specific incentives for what your visitors saw on that page, meaning they are more likely to convert.
Offers a clear reason to subscribe – Lead magnets give your consumer a genuine reason to subscribe to your mailing list. Rather than just requesting your consumer subscribes to your newsletter with no real incentive, your subscribers know that they’ll get something in return for their email.
Makes your visitor a legitimate lead – When you create a lead magnet you know you will never get a 100% conversion rate, however, you know those that do sign up for it have a genuine interest within your business, allowing you to follow this up. Here’s an example for you:
Download our Free Marketing Marketing Planning Template:
Creating a lead magnet in five simple steps:
1. Choose your customer – The biggest mistake marketers make with their Lead Magnets is trying to attract too many people all at once – You want to do the exact opposite. Your Lead Magnet needs to be specific to the people you want it to attract. If your Lead Magnet isn’t relevant to the wants and needs of your buyer persona, they aren’t going to download it. Most companies have several different demographics they want to target; however, each lead magnet should be specific to each one.
2. Identify what you will offer – Once you have identified your customer you need to then decide what value you are going to offer them. The more valuable the content that is offered the more leads are going to be generated. The most valuable thing you can offer is giving the customer something they already need, rather than trying to work out what it is that they want.
3. Give it a name – Now you have decided what piece of value you are going to offer, giving It a name should be easy. It needs to be short and attention-grabbing, sparking your customer’s interest.
4. Choose the type of lead magnet that you will offer – By this point, you probably have a good idea of which type of lead magnet you are going to offer, however, you often have several options to choose from that you can deliver.
To name a few:
guide/report, cheatsheet, toolkit/resource list, video training, free trial, discount, quiz/survey, assessment/test, sales material.
5. Build it – The hard work is done, but you still must work on creating your Lead Magnet. As you work on your Lead Magnet, remember who it’s for the value you want to offer. If you keep those two things in mind, the process will be straightforward.
Of course, if you need any help with anything mentioned above, please do not hesitate to get in contact with the team at Creationz Marketing.
Good Luck!
Download our Free Marketing Audit Template:
