Winter has gone and Spring is here, with everyone dreaming about having some drinks in the garden with a BBQ. However, before any of that can happen there is that old tradition…Spring Cleaning. It’s time to do all those tedious tasks that you have been putting off all winter and get everything organised for the Summer ahead.
This goes the same for your marketing, you need to complete a whole review of your marketing strategy to check everything is spic and span before the summer arrives. Creationz Marketing is going to share a few things for you to go away and check before summer comes.
Check your Marketing Audit: This should be done across the whole board – Web and Print. Is your branding consistent across all platforms? Are you actively and regularly using social media? Is your printed marketing still in good condition? These are the sort of questions you need to begin to ask yourself to ensure that your business is ready for a strong summer.
Is social taking up your time? Having social media in your marketing strategy can often feel like you are juggling too many balls at once, and it becomes very hard to stay consistent across the board. If this is the case, there are scheduling tools that are available to you which allow you to schedule a week’s worth of content in just under an hour. Leaving you with plenty of free time to be social, liking, commenting and joining in the conversation.
Take the rubbish out: When building a business, it is common that you will come up with a number of different ideas of how to expand and grow. This often leads to a lot of great things; however, it can also lead to things that really don’t end up working. Start to look at these things and ask yourself is it working? Is it having the desired outcome that you had hoped? If not get rid of it, this can be hard to do as you have spent time on things, but it may be the case that your time could be better spent elsewhere.
Go Shopping: If your marketing strategy is outdated, incomplete or just lacking something intriguing then think about shopping around for some new designers or marketing specialists. Getting new marketing material made on a regular basis is crucial in an effective strategy as you need to stay fresh and new in the eyes of your audience. A marketing specialist can help with integrating a social media strategy, building a new website, creating a business blog, or doing a complete brand rework.
Tidy-up your website: It is no secret that sometimes we often neglect our websites, leaving it at the back of the queue of jobs to do. But if you let much-needed changes fall through the cracks, your website can easily collect dust and damage your brand. With all that has happened in the last year the chances are a lot of things that have changed within your business. It may be something has small as opening hours being different or a complete rebrand. Either way these changes need to be obvious throughout your website.
Organise your inbox: When you are a busy business owner things like emails, paperwork and other documents pile up. It is easy to become disorganised, emails stack up, and before you know if your inbox is a disaster. Use the Spring clean as an opportunity to purge into your inbox. Yes, it is a brain-numbing job and very time-consuming, but you’ll feel a lot more organised once the job is done.
Spring cleaning your marketing and workspace can make you feel refreshed and organized. Not only will your workplace look better, but you might also feel better, too. Creationz are always here to help with any questions or issues you may have! Please don’t hesitate to get in touch with our team.
It’s no surprise to see why video marketing is so popular these days – Firstly, it’s an extremely easy-to-digest format that gives our eyes a rest from the overabundance of textual posts we see on social media. This would explain why we reportedly watch a billion hours of YouTube a day (https://blog.youtube/press/). In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015 (Smartinsights.com), showing that the importance of video is only growing and is therefore crucial in any effective marketing plan.
Here we will offer some tips and tricks for marketeers to create and share video, highlighting 5 reasons why video is so crucial.
Why Video?
Video format is much loved by the
majority of audiences as It is engaging and easy to digest, giving a real-life
idea of what is going on. With Marketeers loving it because you can portray
emotion leading to a higher level of interaction and in turn ROI – With
text/image posts it is often extremely hard to trigger any emotion in your
audience, which is why video marketing is fantastic. Video is also very
accessible to anyone with internet access, both to watch and to produce. While
there is certainly a trend towards higher quality video on a professional
level, anyone can hop onto their laptop and create their own video in under an
hour.
5 Stats that prove Marketeers
need Video
Search Engine Optimization
Search engines love video content due to the fact that they view them as high-quality content, using video content through various webpages can do wonders for your visibility on search engines – as long as the video is being optimised properly. This would mean incorporating the correct keywords and a good Meta description.
People
will spend 100 minutes a day watching online videos in 2021
As well as more
brands looking to utilize videos, consumers are now watching more videos than
ever before. It is estimated that the average person will spend 100
minutes every day watching online videos in 2021. This is a 19% increase compared to daily
viewing minutes in 2019, which stood at 84.
Informing and
Educating
97% of Marketeers say that video
content helps to educate customers on products/services
There is so much available choice now for products that customers no longer want to be bombarded with details and facts about the product. They want to know how it will benefit them, and video marketing allows an easy way of providing this to your audience. You can show the product being used by a number of different people. A great example of this was Spotify’s recent video advertisement, it doesn’t detail everything about Spotify and bore their audience. It explains exactly how Spotify personalizes your account for you, showing only the benefits to their audience:
Staying
competitive and relevant
81% of businesses now use video content (HubSpot). Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By carefully planning out what your video will include you can easily catch and hold the attention of your audience.
Examples of Videos created by Creationz Marketing:
Boosted Engagement
Video generates 1200% more shares than both images and text – You can’t argue with stats like this, if you want engagement, Use video content! I personally feel this is the case, the majority of my time on social media is spent watching videos, especially since the revolution of short videos (Tik Tok, Instagram Reels). Whether that be people cooking, sport, or pretty much anything else, if it can catch my attention in the first 5 seconds then I am hooked.
Tips for creating your video…
There are a few reasons as to why you need to incorporate video content into your marketing plan, however, how do you begin to go about making your video? First of all, you need to figure out what is the correct video length for your platform:
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
From here you need to begin to plan out exactly what it is you want your video to tell and create a storyboard explaining the flow your video will follow. A great piece of software to start with would be Canva, making it extremely easy to create high-quality professional videos, providing you with a number of templates.
We recently joined forces with Little Black Dog to help a local charity. Together we developed a new website for charity Safe and Sound, who raise awareness of child exploitation.
The charity supports children and young people across Derbyshire who are victims of or at risk of child exploitation. Including sexual exploitation, County Lines, Modern Slavery, trafficking, and radicalisation. Safe and Sound also supports the whole family and brings attention to the risks young people face.
The new website has lots of information and resources for professionals working with young people, parents, and young people themselves. It also has a live chat facility to enable easier access to the charity’s specialist support team.
What Safe and Sound had to say about the project:
Safe and Sound chief executive Tracy Harrison explained: “Our caseload increased by over 50% in 2020 largely since the start of the pandemic. Brought about by young people being socially isolated and therefore particularly vulnerable to online grooming.
It was, therefore, important to have a well-designed and user-friendly website. With a wealth of resources that can be easily accessed by professionals, families, and young people themselves. To raise awareness of the dangers facing young people in our local communities.
It has also given us a platform to better engage with individuals, businesses, organisations, and funders whose support is vital to enable us to work with children as young as seven and their families.
Child exploitation is not an easy subject to talk about and many young people and their families are actually not aware that they are being targeted by perpetrators – believing that so-called relationships are real.
The truth is that many relationships – particularly online – are far from healthy. Our message across social media channels throughout the past year has therefore been the importance of robust privacy settings.
We are extremely grateful to both Little Black Dog and Creationz for their support in developing this new website and look forward to continuing to work with them in the future.”
Why Creationz Marketing?
We are proud to provide ongoing digital marketing and social media support for Safe and Sound. Having achieved our initial goal of increasing engagement and raising greater awareness of child exploitation across Safe and Sound’s social media channels. We then identified the urgent need for a new website that would be capable of sharing important information and resources with stakeholders and the wider general public.
We then approached Helena at Little Black Dog to help the charity achieve its goal and we are thrilled with the results.
Marketing is an essential part of every business and plans and ideas constantly change. New ideas can take time to develop, cost time and money and that’s before there are any rewards. A Power Hour with our Marketing Team at the start of a project can really help to ensure you have all your ducks in a row and you understand what your new idea really needs.
At Creationz, we offer a range of Power Hours, these Power Hours are designed to focus entirely on your business to help create a plan to market your business effectively within your budget. If you are wanting to do your own marketing but need some advice and help, our Power Hours can guide you.
These Sessions are ideal for:
New Business Start-Ups
Business Owners looking to get clarity on their marketing activity
Businesses looking to change how they currently market
Business Owners looking to try a new form of marketing to work alongside existing efforts.
So how does a Power Hour work?
Once you book a Power Hour, we schedule time in the diary to work with you to help move your plans forward. We will ask you for the main focus you want to cover on the call so we can do some prep work for you.
On the call, you will discuss the project, and we will spend time to help you craft a marketing plan to ensure all bases are covered. We will then give you our advice and tips to ensure success. We will also put everything in writing so you have a working document. We will also give you a follow-up call a week after the Power Hour to see how you are getting on.
Power Hours can also help with:
Sense Checking
If you are looking to set up a new marketing activity a Power Hour can help sense check if it is right for your business.
We can help run through all the essentials and make sure everything is covered to assess the viability of the idea. We are all Marketing Magpies, by taking the time before you invest time, money, and effort, you can be sure you are spending effort in the right places.
Planning a new activity When planning a new activity, it is easy to fall down the trap of paying extra for things you may not need. We can help run through whether this marketing activity will be beneficial for your business and what its true costs/fees are. We help you break down the steps you need to take and what resources are required to ensure you are spending time and efforts in the right places to help your business.
Marketing Planning for the month A Power Hour can help you plan ahead. This is necessary as you have to always be one step forward! Once you have your month planned out, you’re not sitting around thinking of ideas on the day on what to do. Got all the ideas, but don’t know how to join them up? We can help link your marketing activities together! There is no point in writing a blog if no one is going to see it, but do you know how to correctly market it for more people to see it? We can give you a step-by-step process on how to link up your marketing together for your business.
Training in marketing Our Power Hour sessions will allow you to tap into over 20 Years of marketing experience working in a wealth of industries and includes both non-digital and digital expertise. Get the skills you and your team need to ensure your marketing is successful.
Are you marketing your business but not sure of the results you are getting? Are you spending a lot of money but not concentrating on basics? Do you want to get to grips with your marketing but unsure where to start?
If so, we have just the thing to help you. Starting on the 4th February 2021, we are running a 7-Day Marketing Tune-Up Challenge to help businesses get to grips with their marketing efforts. Helping you to get clarity and get results you need. Together, we go through 7 effective ways designed for your business.
Over 7 days, you will receive 7 specific emails that look at different aspects of marketing with tips you can implement easily into your business without breaking the bank.
Join us over 7 days where we will be giving you 7 simple, easy to implement marketing tips that won’t break the bank. Our 7 easy to adopt tips:
* Are simple to implement * Will sharpen your brand * Will help you learn new strategies * Help you step put of our comfort zone – come on join us!
Register Today to start your 7-Day Marketing Tune-up Starting – 4th February 2021
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