admin | Creationz Marketing https://creationzmarketing.co.uk Creationz Marketing Nottingham Wed, 03 Jun 2026 19:42:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://creationzmarketing.co.uk/wp-content/uploads/2019/02/cropped-creative-icon-32x32.png admin | Creationz Marketing https://creationzmarketing.co.uk 32 32 Proud to Be Part of Small Business Week https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/ https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/#respond Mon, 01 Jun 2026 08:34:20 +0000 https://creationzmarketing.co.uk/?p=24341 The post Proud to Be Part of Small Business Week appeared first on Creationz Marketing.

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Proud to Be Part of Small Business Week

This week is all about celebrating the incredible small businesses that keep our local communities thriving. From independent retailers and tradespeople to consultants, manufacturers, coaches and professional services, small businesses are the backbone of our local economy. They create jobs, support local causes, build relationships and help our communities grow.

At Creationz Marketing, we’re proud to be a small business ourselves. For over 13 years, we’ve had the privilege of supporting local businesses with their marketing, helping them attract customers, grow sustainably and build stronger brands.

That’s why Small Business Week is so important to us.
It’s a chance to shine a spotlight on the businesses that work tirelessly behind the scenes and encourage people to support local wherever they can.

 

Our Small Business Week Offer

Throughout 1st – 7th June, we’re offering:

FREE 30-Minute Marketing Strategy Calls
We’ll help you understand:

✅ What’s slowing your growth
✅ How to attract more local customers
✅ Which marketing channels to focus on
✅ Simple improvements you can make today

No pressure. No jargon. Just honest advice from a local marketing team that genuinely wants to help businesses grow.

Book your free strategy call:

Book Your free 30-minute Marketing Call

Are You a Small Business?

Why not get involved in Small Business Week yourself?

Whether it’s a special offer, free resource, open day or customer promotion, it’s a great opportunity to showcase your business and encourage people to support local.

👉 Register your own Small Business Week offer here:
https://entrepreneurscircle.org/sbw/

Let’s make this week a celebration of the amazing businesses that help our communities thrive.

Thank you for supporting small businesses like ours. 💙

Further Reading:

New EC Local Nottingham Ambassador

New EC Local Nottingham Ambassador

by | Jun 11, 2026 |

Proud to Be the New EC Local Nottingham Ambassador At Creationz Marketing, one of the things I’ve always been passionate about is helping businesses connect with the right people, access the right support, and build meaningful relationships that help them grow. That’s...

Proud to Be Part of Small Business Week

Proud to Be Part of Small Business Week

by | Jun 1, 2026 | ,

Proud to Be Part of Small Business Week This week is all about celebrating the incredible small businesses that keep our local communities thriving. From independent retailers and tradespeople to consultants, manufacturers, coaches and professional services, small...

The post Proud to Be Part of Small Business Week appeared first on Creationz Marketing.

]]> https://creationzmarketing.co.uk/proud-to-be-part-of-small-business-week/feed/ 0 What Businesses Often Underestimate About International Exhibitions https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/ https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/#respond Fri, 15 May 2026 14:38:33 +0000 https://creationzmarketing.co.uk/?p=24326 The post What Businesses Often Underestimate About International Exhibitions appeared first on Creationz Marketing.

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When people think about exhibitions and trade shows, they often focus on what happens during the event itself.

The Stand.

The Conversations.

The Networking.

The Branding.

But in reality, successful exhibitions are built long before the doors open.

Last week, the Creationz Marketing team travelled to Düsseldorf to support clients exhibiting at Interpack 2026 — one of the packaging industry’s largest international trade shows.

While visitors see a polished exhibition stand and a busy event environment, what they don’t always see is the months of planning, coordination and problem-solving that happens behind the scenes.

For this particular event, preparation had been underway for around nine months.

That included:

  • supplier coordination
  • stand planning
  • logistics and shipping
  • accommodation management
  • registrations and exhibitor badges
  • team coordination
  • event preparation and scheduling.

International exhibitions are complex environments, especially across an eight-day show schedule with additional set-up and breakdown days.

What makes exhibitions successful is often not just the stand itself, but the ability to manage countless moving parts while remaining flexible and responsive on-site.

That is why event support matters.

At Interpack, the Creationz team supported both stand set-up and opening day activity, helping observe attendee interaction, visitor behaviour and the types of conversations taking place.

This type of insight is incredibly valuable because events are not only opportunities to showcase products or services — they are also opportunities to learn.

Understanding:

  • how visitors move through the stand
  • which messaging creates engagement
  • what questions attendees ask
  • where conversations naturally happen

…can help businesses improve future exhibition strategy significantly.

One of the most important lessons from large-scale exhibitions is that events should never be viewed as isolated activities.

The most effective businesses use events as part of a wider marketing strategy:

  • before the exhibition
  • during the event
  • and long after it finishes.

With Interpack now complete, attention already turns to the next exhibition in Lisbon for SnackEx in just a few weeks.

And as always, the planning has already begun.

The post What Businesses Often Underestimate About International Exhibitions appeared first on Creationz Marketing.

]]> https://creationzmarketing.co.uk/what-businesses-often-underestimate-about-international-exhibitions/feed/ 0 Is Google Business Still Worth My Time? (And How to Use It Properly) https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/ https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/#respond Mon, 02 Feb 2026 13:44:08 +0000 https://creationzmarketing.co.uk/?p=24292 If you’ve ever Googled a café, a hairdresser, or a solicitor near you, the chances are the first thing you saw wasn’t their website. It was their Google Business Profile. […]

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]]> If you’ve ever Googled a café, a hairdresser, or a solicitor near you, the chances are the first thing you saw wasn’t their website. It was their Google Business Profile.

That little box on the right side of Google, with photos, reviews, opening hours, and a map? That’s it.

The simple answer is YES; in 2026 it’s absolutely still worth your time.

In fact, it’s one of the most powerful free tools for small businesses.

Why? Because it’s often the first impression someone gets of your business. It shows up before your website, social media, or even your name in some cases, especially in local or mobile searches.

Let’s say someone searches “plumber near me” or “best beauty therapist in Nottingham” Google shows a shortlist of local businesses with maps, star ratings, and contact info. If your profile is claimed and optimised, you’ve got a much better chance of being on that list.

But just having a profile isn’t enough anymore. If you haven’t touched yours in a while, or it still has your old hours from 2021, it’s not helping you.

Why Updating It Weekly Matters Now

In 2026, Google is using AI more than ever to decide which businesses to show in search results. That means it’s not just looking at what you say, it’s looking at how active and relevant you are.

Adding a new post, uploading fresh photos, or responding to a review shows Google (and your potential customers) that you’re active, open, and reliable.

Think of your Google Business Profile like a shop window, if it’s dusty and hasn’t changed in months, people (and search engines) will walk right past. But if you’re regularly updating it with fresh content, it signals that your business is alive and thriving.

Even one weekly post or update, something as simple as:

  • A photo of your latest project
  • A short tip or FAQ
  • An update to your hours or services – can help keep you visible in Google’s AI-powered local listings.

Google’s algorithm now pulls from all this activity to decide who appears higher in the map listings, and more importantly, who feels trustworthy to users.

Reviews Still Rule (But So Does Response)

The reviews section remains one of the biggest drivers of trust and ranking. But Google also looks at whether you’re responding to them. A quick “Thanks so much!” or “Glad we could help” shows you care, and it bumps your profile’s engagement.

Bonus tip: AI tools are now summarising business profiles and reviews in Google’s search snippets so a few standout keywords or phrases from your reviews (like “responsive,” “family-run,” or “affordable”) could become part of your first impression.

So, Is It Worth It?

100%. If you put a bit of time into it – 15 minutes per week is all you need. Your Google Business Profile is like having a mini-website, local advert, and review platform all in one and you don’t need to be a tech expert to make it work for you.

✅ 5 Things to Do This Month:

  1. Google your business name – See what comes up. Is your profile up to date and eye-catching?
  2. Update your business info – Check your contact details, website link, business hours, and services.
  3. Add new photos – Upload 3–5 fresh photos of your work, space, or team to keep things current.
  4. Post something every week – A short update, offer, blog link, or client success story will keep your profile active.
  5. Ask for and reply to reviews – Send a quick message to 1–2 happy customers and take 30 seconds to respond to any recent reviews.

Open up the power of Google Business Profile for your business. We are working on our profile in the same way above and already seeing results.

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]]> https://creationzmarketing.co.uk/is-google-business-still-worth-my-time-and-how-to-use-it-properly/feed/ 0 I Was on the Radio! Talking About Creationz Marketing and The Marketing Mentor Hub https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/ https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/#respond Sun, 12 Oct 2025 14:14:12 +0000 https://creationzmarketing.co.uk/?p=24250 The post I Was on the Radio! Talking About Creationz Marketing and The Marketing Mentor Hub appeared first on Creationz Marketing.

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I’m so excited to share that I recently had the opportunity to be featured on Erewash Sound Radio! Sally Peacock and I chatted so much that it was split into two episodes to appear on the Erewash Radio Business Show. I loved every minute and Sally really put me at ease.

Over the two shows, I got to talk about my journey with Creationz Marketing, how it all began, and the incredible businesses I’ve had the privilege to support over the years. I also shared something I’m truly passionate about, helping business owners build their confidence in marketing through my our Marketing Mentor Hub.

Talking All Things Creationz Marketing

In the first show, we chatted about how Creationz began over ten years ago and how it’s grown into a trusted partner for so many small and medium-sized businesses across the UK.

With more than 24 years’ experience in marketing, I’ve seen the industry evolve so much and the one thing that’s never changed is the need for joined-up, practical marketing that really makes a difference.

From social media and email marketing to content, design, and strategy, I’ve always believed marketing should be simple, effective, and accessible. Whether it’s consultancy, a project, or ongoing monthly support, Creationz has always been about helping businesses get the results they deserve — without the jargon or overwhelm.

You can listen back to that first interview here:

Erewash Sound - About Creationz Marketing

Introducing The Marketing Mentor Hub

In the second interview, I shared more about a new chapter that’s really close to my heart — the Marketing Mentor Hub.

Over the years, I’ve met so many amazing business owners who are passionate about their work but often struggle to know where to start with marketing or how to keep it consistent. The Mentor Hub was created to change that.

It’s a mentoring service designed to give business owners the space, support, and structure they need to take control of their marketing with confidence. It’s not about doing it all for you, it’s about guiding you, keeping you accountable, and helping you make smart marketing decisions that work for your business.

Through one-to-one mentoring sessions, I help you identify what’s working, where to focus your efforts, and how to create a plan that actually fits your goals and your time. It’s honest, practical, and totally tailored to you.

You can listen to the second interview here:

Erewash Sound - About The Marketing Mentor Hub

Why This Matters

Being on the radio was such a proud moment, not just for me personally, but for Creationz as a business. It’s a reminder of how far we’ve come, how many amazing clients we’ve supported, and how much passion still goes into everything we do.

Marketing can feel overwhelming at times, but it doesn’t have to be. Whether through Creationz Marketing or the Marketing Mentor Hub, my goal is the same: to help businesses grow, thrive, and feel confident in their marketing choices.

If you’d like to find out more about the Marketing Mentor Hub or how Creationz Marketing can support your business, I’d love to have a chat.

Get In Touch Today

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]]> https://creationzmarketing.co.uk/i-was-on-the-radio-talking-about-creationz-marketing/feed/ 0 The Invisible Cost of “I Don’t Know What to Post on Social Media” https://creationzmarketing.co.uk/the-invisible-cost-of-i-dont-know-what-to-post-on-social-media/ https://creationzmarketing.co.uk/the-invisible-cost-of-i-dont-know-what-to-post-on-social-media/#respond Tue, 26 Aug 2025 13:33:55 +0000 https://creationzmarketing.co.uk/?p=24208 The post The Invisible Cost of “I Don’t Know What to Post on Social Media” appeared first on Creationz Marketing.

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Every week, we hear the same thing from business owners:

“I sit down to post… and my mind just goes blank.”
“I don’t know what to say… so I don’t post anything.”
“I know I need to show up online, but it just feels overwhelming.”

If this sounds familiar, you’re not alone.
The truth is, social media isn’t hard because you’re not good at it, it’s hard because no one showed you how to make it work with your business, not against it.

That’s why we created something different.

At Creationz Marketing, we believe marketing should feel like momentum, not a minefield. We built the 3-Month Social Media Content Plan because too many brilliant businesses stay invisible simply because they don’t have a system.

Not a one-size-fits-all content calendar.
Not a vague list of “funny quotes and memes.”
But a structured, strategic, easy-to-implement content roadmap – built for your business, in your tone of voice, and aligned with your goals.

Because visibility without clarity is noise. And clarity is what converts.

What You’ll Actually Get:

Let’s cut the fluff. Here’s exactly what this gives you:

✅ 75 tailored post ideas (25 per month) – so you’re never stuck staring at the blinking cursor.
✅ Awareness days aligned with your niche – no more random hashtags, just relevant conversations.
✅ Organised Trello board – swipe, tweak, post.
✅ Optional branded graphics & scheduling support – if you need hands-on help, we’re here.

We’ve done the thinking. You do the posting (or we can do it for you). The businesses winning right now aren’t necessarily better, they’re just more visible and more consistent. This plan helps you get there without the mental load, the guesswork, or the guilt.

Marketing isn’t about shouting the loudest. It’s about saying the right thing, to the right people, at the right time. This plan helps you do exactly that.

But Here’s The Thing…

We’ve only got 3 spots left for September.

This isn’t a tactic. It’s just the truth. To maintain quality and strategy, we cap our onboarding each month. So if you’ve been telling yourself, “I’ll sort my socials next month,” ask yourself this:What’s that silence costing your business right now?

Ready to finally post with confidence?

Choose your package here

Need fully managed support instead?
Let’s talk. We offer hands-on scheduling, graphics, and monthly strategy too – Social Media Management

Your business deserves to be seen. Let’s make that happen – the stress-free way

The post The Invisible Cost of “I Don’t Know What to Post on Social Media” appeared first on Creationz Marketing.

]]> https://creationzmarketing.co.uk/the-invisible-cost-of-i-dont-know-what-to-post-on-social-media/feed/ 0 Instagram Update: Your Posts Can Now Appear in Google Search https://creationzmarketing.co.uk/instagram-update-posts-searchable-on-google/ https://creationzmarketing.co.uk/instagram-update-posts-searchable-on-google/#respond Wed, 09 Jul 2025 04:22:21 +0000 https://creationzmarketing.co.uk/?p=24015 The latest Instagram update is shaking up the world of social media and SEO and small businesses need to pay attention. Instagram posts, Reels, and profiles are now becoming searchable […]

The post Instagram Update: Your Posts Can Now Appear in Google Search appeared first on Creationz Marketing.

]]> The latest Instagram update is shaking up the world of social media and SEO and small businesses need to pay attention. Instagram posts, Reels, and profiles are now becoming searchable through Google, giving your content the chance to reach new audiences beyond the app.

In this blog, we’ll explain what this update means, why it matters, and how to optimise your Instagram account to make the most of this exciting change.

What Is the Latest Instagram Update?

In 2024, Instagram announced an update that allows public posts and profiles to appear in Google search results. Until now, Instagram content mostly stayed within the platform. But with this new feature, your posts can now show up when people search for relevant keywords on Google — dramatically increasing your content’s visibility.

Why Does This Instagram Update Matter for Small Businesses?

For small businesses, this Instagram update is a game-changer. It means:

✅ Greater visibility on the world’s most popular search engine
✅ More opportunities to attract potential customers
✅ Your social media content supports your overall SEO efforts
✅ You can get found by people who aren’t yet following you

If you’ve invested time and creativity into your Instagram posts, this update means they can now work even harder for your business.

How to Optimise Your Instagram for Google Search

To take full advantage of this Instagram update, here are simple steps you can follow to ensure your posts have the best chance of appearing in Google search results:

1. Use Relevant Keywords in Your Captions
Think like your customer. Use the words and phrases they’re likely to search for in your captions. For example:
“Looking for handmade candles in the UK? Our natural, eco-friendly candles are perfect for gifts and home decor.”

2. Add Alt Text to Your Images
Instagram lets you add alt text to describe your images. This improves accessibility and helps Google understand what your post is about.

3. Name Your Image Files Correctly
Before uploading, rename your image files with descriptive, keyword-rich names. Instead of IMG_1234.jpg, use something like handmade-candle-uk.jpg.

4. Use Relevant Hashtags
Hashtags still play a role in discoverability. Include a mix of broad and niche hashtags relevant to your post, product, or location.

5. Include Location Tags
Tag your business location in posts to boost visibility in local searches.

6. Update Your Privacy Settings
Head to Settings > Account Privacy, and toggle Allow public photos and videos to appear in search engine results. This ensures your content is visible to Google.

Who Benefits Most from This Instagram Update?

This update is fantastic news for:

  • Small businesses looking to boost their organic reach
  • Local businesses aiming to attract nearby customers
  • E-commerce brands wanting to drive more traffic to their website
  • Creators and influencers building their personal brand

At Creationz Marketing, we help SMEs and entrepreneurs make the most of opportunities like this by building joined-up marketing strategies that work across all platforms.

Final Thoughts: Don’t Miss Out on This Instagram Update

The latest Instagram update is another reminder that your social media and SEO strategy should work hand in hand. By optimising your Instagram content for search engines, you increase your chances of being discovered by the right people — even when they’re not on Instagram.

If you need help improving your social media or building a marketing strategy that gets results, get in touch with Creationz Marketing. We love helping businesses grow – and we can help you make the most of every marketing opportunity.

Looking for expert marketing support?
Contact Creationz Marketing today – your outsourced marketing team is just a click away.

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]]> https://creationzmarketing.co.uk/instagram-update-posts-searchable-on-google/feed/ 0 Can I Really Outsource My Social Media Marketing? https://creationzmarketing.co.uk/outsource-social-media-marketing/ https://creationzmarketing.co.uk/outsource-social-media-marketing/#respond Mon, 30 Jun 2025 09:43:27 +0000 https://creationzmarketing.co.uk/?p=24005 Let’s be honest. Keeping up with social media can feel like a full-time job. For many business owners, it’s not the job they signed up for. You’re spinning multiple plates. […]

The post Can I Really Outsource My Social Media Marketing? appeared first on Creationz Marketing.

]]> Let’s be honest. Keeping up with social media can feel like a full-time job. For many business owners, it’s not the job they signed up for.

You’re spinning multiple plates. Between operations, sales, customer service, and everything else on your agenda, finding time for engaging posts, trending content, and consistent scheduling often becomes a low priority.

So, can you actually outsource your social media marketing effectively?

This blog will help you explore the pros, cons, and key considerations, so you can make the right decision for your business.

The Benefits of Outsourcing Your Social Media

More Time to Focus on What Matters

Time is the number one reason clients come to us. Creating quality content takes hours. Outsourcing means you can get back to running your business while your social media presence is managed professionally behind the scenes.

Yes, we know tools like ChatGPT can help generate content – but does it sound like you? Is it written in your voice, with your tone, and does it feel authentic to your brand? That human touch matters, and your audience can tell the difference.

Access to Up-to-Date Expertise

Social platforms are always changing. Algorithms, features, formats – they shift constantly. A social media partner stays on top of these updates, so you can benefit from current strategies rather than relying on trial and error.

Take Instagram’s recent grid change, for example – from 1:1 (1080×1080) to 4:5 (1080×1350). We’re on top of it. From exploring platforms like Threads or Bluesky to keeping your content aligned with the latest trends, we make sure your business stays relevant and visible.

Consistent, Professional Content

Many business owners post inconsistently. Outsourcing provides a steady, reliable flow of content that builds your brand presence, keeps you front of mind, and helps you grow over time.

Strategic, Goal-Driven Marketing

Posting just for the sake of it rarely delivers results. Professional teams ensure that every piece of content supports a wider marketing strategy. Whether you want to generate leads, build awareness, or strengthen customer relationships, your social media becomes a strategic tool, not a guessing game.

 

The Common Concerns

“Will they understand my brand?”

With the right agency, absolutely. At Creationz Marketing, we know that no two businesses sound the same and they shouldn’t. A small family-run business or a solo entrepreneur won’t have the same tone of voice as a large corporate brand. And a legal firm will communicate very differently to a quirky coffee shop.

That’s why we start every partnership with a deep-dive discovery session. We get to know your tone, audience, goals, and what makes your business unique. The result? Content that genuinely sounds like you and resonates with the people you want to reach.

“What if I don’t get results?”

Marketing should be measurable. That’s why we build in regular reporting, data tracking, and review calls. We also tailor packages to your goals and budget, so you know exactly what to expect and how your investment is performing.

Plus, we give you access to a built-in analytics dashboard, so you can check your performance 24/7 – no guesswork, just clear data.

“I don’t know what I need yet”

That’s very common. Many clients know they need help, but they’re unsure where to start. That’s why we developed a free Digital Marketing Quiz. It gives you a personalised report in minutes, helping you understand what’s working and where there are gaps.

Things to Consider Honestly

  • Your input still matters. While we take social media off your hands, we still need some input from you. Your vision, voice, and direction are important, and we work in partnership to keep everything aligned.
  • One-size-fits-all rarely works. Your business is unique, so your content should be too. Our services are always bespoke, not pulled from a standard template.
  • Results take time. Organic social media builds brand trust and community over time. It is powerful but not instant. We focus on meaningful, sustainable growth.

Is Outsourcing Right for You?

Ask yourself these questions:

  • Do you struggle to post consistently?
  • Are you unsure what’s working on your social channels?
  • Do you find it difficult to keep up with the latest platforms and trends?
  • Would you prefer to focus on your core business activities?

If you said yes to any of these, outsourcing could be a smart move.

Book a free, no-obligation call with the Creationz Team – in just 30 minutes, we’ll help you understand what’s right for your business.

What Should You Do Next?

Start by understanding your current digital strengths and weaknesses. Our free Digital Marketing Scorecard gives you instant clarity and suggestions for improvement.

➡️ Take the Quiz
➡️ Book a Free Call

At Creationz Marketing, we’ve helped businesses across legal services, coaching, education, manufacturing, and more to manage their marketing with clarity and confidence.

✅ Rolling Monthly Contracts: No long-term tie-ins.

✅ Graphics-Only Packages: Great if you’ve got the words but need the visuals.

✅ Monthly Trello Boards: Giving you visibility and space to post your own updates.

Whether you need one-off support, a full strategy, or monthly management, our team is ready to help you get your social media working for you – not the other way around.

The post Can I Really Outsource My Social Media Marketing? appeared first on Creationz Marketing.

]]> https://creationzmarketing.co.uk/outsource-social-media-marketing/feed/ 0 What is Truth Social? A Marketer’s Take on the Platform Everyone’s Talking About https://creationzmarketing.co.uk/what-is-truth-social/ https://creationzmarketing.co.uk/what-is-truth-social/#respond Fri, 09 May 2025 09:39:03 +0000 https://creationzmarketing.co.uk/?p=23853 The post What is Truth Social? A Marketer’s Take on the Platform Everyone’s Talking About appeared first on Creationz Marketing.

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Social media platforms come and go – but every so often, one emerges that captures headlines and public imagination for reasons beyond filters and dance challenges. Enter Truth Social – a name you may have heard in political debates, social media discourse, or curious Google searches. But what is Truth Social, and as a business, should you care?

At Creationz Marketing, we stay plugged into marketing trends so you don’t have to. And while Truth Social may not be topping the charts for UK-based small businesses just yet, it’s worth unpacking what this platform is, how it positions itself, and what we can learn from it as marketers.

What is Truth Social?

Truth Social launched in early 2022 under the Trump Media & Technology Group. The idea was simple: create an alternative to mainstream platforms like Twitter and Facebook, with a focus on “free speech” and open expression.

Its interface feels familiar – news feeds, posts (called “Truths”), replies, and reposts (called “ReTruths”). Visually and functionally, it mirrors Twitter/X more than any other platform.

In essence, it’s a space built for an audience that felt other social media platforms had become too controlled or censored. Whether you agree or not isn’t the point here – the fact is, it built a digital community around a strong, clear message.

Who Uses It?

The platform is predominantly US-based, with a user base that leans heavily conservative in its political and cultural views. It’s not a mass-market tool in the way that Facebook or Instagram is, and it hasn’t gained much traction in the UK market.

Its reach is niche. While exact user numbers vary, it doesn’t boast the active daily usage that competitors like Twitter/X or TikTok do. For most UK SMEs, your audience probably isn’t hanging out here.

Is There Any Marketing Potential?

Let’s be honest: unless your brand specifically aligns with the platform’s ideological stance, Truth Social is unlikely to be part of your marketing strategy. But as a case study in marketing, it’s fascinating.

  • It identified a gap (or perceived one) in the social media landscape.
  • It crafted a bold, values-led message and built a platform around it.
  • It created immediate community buy-in, leveraging a loyal base who were looking for an alternative.

It’s not unlike how brands build niche communities – think of how Patagonia speaks to environmentalists, or how Gymshark speaks to fitness enthusiasts. The core principle is the same: find your tribe and speak directly to them.

Should UK SMEs Bother With It?

In short: probably not. The platform doesn’t yet offer significant reach, advertising options, or targeting capabilities for SMEs here in the UK. But knowing about it is still valuable – especially if a client ever asks, “Should we be on Truth Social?”

Your answer? “It depends on your brand, your audience, and your values. For most businesses, there are better places to build visibility.”

So What Can We Learn From Truth Social?

Even if your business won’t ever post a “Truth,” you can take a few lessons from the platform’s emergence:

  • Clear positioning wins attention. You don’t need to please everyone – just speak clearly to the people you want to reach.
  • Community is everything. People want to feel like they belong somewhere. Whether it’s a fitness brand, a skincare line, or a membership portal – you’re building more than a product, you’re building a community.
  • New platforms can pop up fast. Don’t get too comfortable. Social media evolves rapidly, and being nimble is key.

Final Thoughts

At Creationz Marketing, we help small businesses navigate the noisy world of digital marketing with clarity. Whether you’re wondering about Truth Social, Threads, or the next new thing – our job is to help you focus on what works for your business.

Want help crafting a smart, scalable social media strategy that fits your audience and goals? That’s what we’re here for.

Latest News

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]]> https://creationzmarketing.co.uk/what-is-truth-social/feed/ 0 Canva’s New Update – What You Need to Know (and What We Think) https://creationzmarketing.co.uk/whats-new-in-canva-2025/ Wed, 16 Apr 2025 11:56:14 +0000 https://creationzmarketing.co.uk/?p=23788 Canva has just released a big update filled with new tools aimed at making content creation easier and more efficient – especially for small business owners, marketers, and creatives. Highlights […]

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]]> Canva has just released a big update filled with new tools aimed at making content creation easier and more efficient – especially for small business owners, marketers, and creatives. Highlights include Canva Sheets for data-led visuals, AI tools to speed up content creation, campaign management features, and improved design formatting options.

We’ve taken a look through the key features, and here’s our honest take on what’s useful, what’s coming soon, and what to keep an eye on 👇

📈 Canva Sheets – Coming Soon

Canva Sheets is designed to help you create sleek, data-led visuals directly within Canva – perfect for reports, infographics, and content-heavy posts.

👉 Our take: It looks like a great addition for visualising data quickly, but let’s be honest – Excel is still essential in most business environments.

One of Canva’s launch taglines says:

“With Magic Formulas, you’ll never need to memorise a single formula again.”

🙃 How mind-bending is that?

Here’s our word of caution: there’s a real risk of a new generation entering the workforce without ever understanding the fundamentals behind the spreadsheets they’re using. Cross-compatibility matters. You should be able to pick up a spreadsheet in any software – Excel, Google Sheets, Numbers – and know how it works.

🧠 Canva isn’t king. Learn the basics. Stay curious. Don’t become complacent in the face of AI magic.

We’ll share more once this new feature is live. Keep an eye on our socials for updates!

🤖 AI Features – Use With Intention

Canva now offers AI tools to help generate captions, edit images, and even write content – great for speeding up the creative process.

Our advice: It’s handy, but don’t become over-reliant. Learn the skills behind the tools.

You’re still your best creative asset.

Canva Code – Coming Soon

One of the most intriguing new features, Canva Code aims to let you build interactive content – like quizzes or gamified experiences – with no coding required.

We’ll be testing this one as soon as it drops.

Typography Tools – Finally!

Long-awaited upgrades to kerning, ligatures, and text formatting are now here. It might seem small, but for design polish, this makes a big difference.

⭐ Our favourite feature of the update so far.

One of Our Favourites: Multi-Format Design + Website Publishing

One of the standout features in this update (and definitely a new favourite for social media managers) is the ability to design slides, social posts, print mockups – all in one space.

No more flipping between formats or juggling file versions – everything is kept together, perfectly in sync.

✨ And just to make your pitching dreams come true? You can publish the whole thing as a website. Ideal for proposals, campaign overviews, or even event resources.

We know Emily will love this one – and we’re pretty sure a lot of you will too! A huge time-saver and one of the most practical upgrades we’ve seen.

🧠 Magic Studio at Scale – Kinda Mind-Blowing

You’ve designed a perfect square post… but now it needs to be 4:5 for Instagram, 9:16 for Stories, landscape for LinkedIn, a banner for the website, and somehow still look good on Facebook too?

We feel your pain.

That’s where Magic Studio comes in – combining Magic Resize with bulk creation tools (like Canva Sheets) to take one design and scale it across multiple platforms and formats.

✨ In theory, you can go from one design to many, instantly.

And honestly? It’s kind of mind-blowing.

This is the sort of upgrade that could save social media managers hours – but it’s also a reminder that design strategy still matters. Auto-resizing can only take you so far. You still need to tweak, refine, and make sure each version lands the way it should.

🎓 Learn With Canva – and With Us

Canva’s built-in tutorials are useful, but if you want personalised support with real-world marketing context – that’s where the Marketing Mentor Hub comes in.

✅ We offer hands-on training, live sessions, and mentoring to help you and your team get the most out of Canva (and beyond).

🎟️ We also run The Marketing Mentor Clinic – a free live session hosted twice a month where you can bring your questions, share your designs, and get advice from fellow marketers and small business owners.

👉 Get your questions answered for free and sign up here.

Final Thoughts

This update brings exciting changes, but not everything is available just yet. Canva Sheets, Campaign Central, and Canva Code are all marked as “coming soon.”

We’ll be sharing more as those features roll out – so keep an eye on our socials for updates!

And one final note for newer marketers or small business owners diving into tools like Canva:

Keep your skills transferable. Not all companies use Canva – and many still rely on Adobe, Excel, and other industry-standard tools. These foundations matter, especially as your business or career grows.

👩‍🏫 Need a hand getting more from Canva – or building the skills behind the tools? We offer tailored training, mentoring, and marketing support via Creationz and Mentor Hub.

📩 Want to build your Canva confidence? Let’s chat. We’re here to help you create smarter, not harder.

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]]> The 10 Benefits of Having a Marketing Mentor for Employers https://creationzmarketing.co.uk/the-10-benefits-of-having-a-marketing-mentor-for-employers/ Fri, 11 Apr 2025 13:40:52 +0000 https://creationzmarketing.co.uk/?p=23777 The post The 10 Benefits of Having a Marketing Mentor for Employers appeared first on Creationz Marketing.

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Why Mentoring Matters For Your Business:

Navigating the fast-paced world of marketing can be overwhelming – especially for small business owners and teams managing multiple roles.

That’s where a marketing mentor comes in.

At Creationz Marketing, we understand the pressure to stay ahead of trends, deliver results, and grow your team’s capability. That’s why we created The Marketing Mentor Hub – a space where businesses can access personalised, expert-led support to build confidence, sharpen skills, and drive real marketing impact.

So, what’s in it for you as an employer?

Here are ten powerful reasons why investing in a marketing mentor is one of the best things you can do for your team and your business.

1) Accelerated Learning For Your Team

Mentors fast-track development by sharing real-world knowledge, insights, and tips that take years to learn through trial and error. This means your team becomes more skilled, more quickly – delivering better results, faster.

2) Personalised Support For Staff Development

Every team member is different and mentorship takes that into account. Whether it’s building confidence in content creation or getting to grips with analytics, tailored advice leads to better outcomes and higher employee satisfaction.

94% of employees would stay at a company longer if it invested in their career development. *Deloitte

3) Stronger Problem-Solving Skills

Marketing comes with its fair share of challenges. Mentors teach your team how to approach problems logically and creatively, using proven frameworks to find the right solutions.

*Harvard Business Review found that collaborative problem-solving can improve performance by 30%.

4) Access To A Wider Network

A good mentor opens doors. From connecting with other professionals to recommending trusted tools and suppliers, this network can lead to valuable partnerships and new opportunities for your business.

5) Boosted Team Confidence

Mentors help your team believe in their abilities. With encouragement, constructive feedback, and space to grow, confidence rises – leading to better performance and more ownership over their work.

Employees with high self-efficacy are 50% more likely to stay committed to challenging goals. APA*

6. Staying Ahead With Industry Trends

The marketing world never stops moving. From algorithm changes to new tools, mentors help your team stay sharp, current, and ahead of the curve keeping your business competitive.

7) Goal Setting & Accountability

Mentors keep your team focused with realistic goal setting and regular check-ins. This structure helps drive results and keeps professional development on track.

8) Support For Career Progression

Mentors don’t just help your team in their current role – they prepare them for what’s next. From leadership readiness to portfolio building, it’s a win for employee retention and growth.

Companies with mentoring programs have a 20% higher retention rate. Association for Talent Development*

9) Improved Day-To-Day Performance

By learning directly from experienced professionals, your team becomes more efficient and effective creating better campaigns, making smarter decisions, and contributing more to your bottom line.

10) Encouraging Personal Growth

Mentorship goes beyond marketing skills. It helps your team build resilience, improve communication, and become more adaptable all essential qualities in a modern business.

Companies with a strong focus on leadership development outperform peers by 20%. Center for Creative Leadership*

Ready To Unlock These Benefits For Your Business?

The Marketing Mentor Hub is your team’s go-to space for expert-led support, tailored development, and practical guidance that delivers real results. Whether you’re looking to boost confidence, sharpen marketing skills, or simply give your team a space to grow – we’re here to help.

👉 Explore the Mentor Hub and get 15 DAYS FREE with code MENTOR15

Sign Up Today

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