The Need for Video Marketing in 2021

The Need for Video Marketing in 2021

by | Mar 16, 2021 | Uncategorized

It’s no surprise to see why video marketing is so popular these days – Firstly, it’s an extremely easy-to-digest format that gives our eyes a rest from the overabundance of textual posts we see on social media.  This would explain why we reportedly watch a billion hours of YouTube a day (https://blog.youtube/press/). In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015 (Smartinsights.com), showing that the importance of video is only growing and is therefore crucial in any effective marketing plan.

Here we will offer some tips and tricks for marketeers to create and share video, highlighting 5 reasons why video is so crucial.

Why Video?

Video format is much loved by the majority of audiences as It is engaging and easy to digest, giving a real-life idea of what is going on. With Marketeers loving it because you can portray emotion leading to a higher level of interaction and in turn ROI – With text/image posts it is often extremely hard to trigger any emotion in your audience, which is why video marketing is fantastic. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. 

5 Stats that prove Marketeers need Video

  1. Search Engine Optimization

Search engines love video content due to the fact that they view them as high-quality content, using video content through various webpages can do wonders for your visibility on search engines – as long as the video is being optimised properly. This would mean incorporating the correct keywords and a good Meta description.

  • People will spend 100 minutes a day watching online videos in 2021

As well as more brands looking to utilize videos, consumers are now watching more videos than ever before. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84.

  • Informing and Educating

97% of Marketeers say that video content helps to educate customers on products/services

There is so much available choice now for products that customers no longer want to be bombarded with details and facts about the product. They want to know how it will benefit them, and video marketing allows an easy way of providing this to your audience. You can show the product being used by a number of different people. A great example of this was Spotify’s recent video advertisement, it doesn’t detail everything about Spotify and bore their audience. It explains exactly how Spotify personalizes your account for you, showing only the benefits to their audience:

  • Staying competitive and relevant

81% of businesses now use video content (HubSpot). Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By carefully planning out what your video will include you can easily catch and hold the attention of your audience.

Examples of Videos created by Creationz Marketing:

  • Boosted Engagement

Video generates 1200% more shares than both images and text – You can’t argue with stats like this, if you want engagement, Use video content! I personally feel this is the case, the majority of my time on social media is spent watching videos, especially since the revolution of short videos (Tik Tok, Instagram Reels). Whether that be people cooking, sport, or pretty much anything else, if it can catch my attention in the first 5 seconds then I am hooked.

Tips for creating your video…

There are a few reasons as to why you need to incorporate video content into your marketing plan, however, how do you begin to go about making your video? First of all, you need to figure out what is the correct video length for your platform:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

From here you need to begin to plan out exactly what it is you want your video to tell and create a storyboard explaining the flow your video will follow. A great piece of software to start with would be Canva, making it extremely easy to create high-quality professional videos, providing you with a number of templates.

See how Creationz Marketing can help with your Creative Marketing needs – call us on 0115 8 376260 or email info@creationzmarketing.co.uk

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Creationz Support Derby Charity, Safe and Sound

Creationz Support Derby Charity, Safe and Sound

by | Mar 3, 2021 | Marketing Planning, Training

Safe and Sound logo

We recently joined forces with Little Black Dog to help a local charity. Together we developed a new website for charity Safe and Sound, who raise awareness of child exploitation.

The charity supports children and young people across Derbyshire who are victims of or at risk of child exploitation. Including sexual exploitation, County Lines, Modern Slavery, trafficking, and radicalisation.  Safe and Sound also supports the whole family and brings attention to the risks young people face.

The new website has lots of information and resources for professionals working with young people, parents, and young people themselves. It also has a live chat facility to enable easier access to the charity’s specialist support team.

What Safe and Sound had to say about the project:

Safe and Sound chief executive Tracy Harrison explained: “Our caseload increased by over 50% in 2020 largely since the start of the pandemic. Brought about by young people being socially isolated and therefore particularly vulnerable to online grooming.

It was, therefore, important to have a well-designed and user-friendly website. With a wealth of resources that can be easily accessed by professionals, families, and young people themselves. To raise awareness of the dangers facing young people in our local communities.

It has also given us a platform to better engage with individuals, businesses, organisations, and funders whose support is vital to enable us to work with children as young as seven and their families. 

Child exploitation is not an easy subject to talk about and many young people and their families are actually not aware that they are being targeted by perpetrators – believing that so-called relationships are real.

The truth is that many relationships – particularly online – are far from healthy.  Our message across social media channels throughout the past year has therefore been the importance of robust privacy settings.

We are extremely grateful to both Little Black Dog and Creationz for their support in developing this new website and look forward to continuing to work with them in the future.”

Why Creationz Marketing?

We are proud to provide ongoing digital marketing and social media support for Safe and Sound. Having achieved our initial goal of increasing engagement and raising greater awareness of child exploitation across Safe and Sound’s social media channels. We then identified the urgent need for a new website that would be capable of sharing important information and resources with stakeholders and the wider general public.

We then approached Helena at Little Black Dog to help the charity achieve its goal and we are thrilled with the results.

If you would like more information about Safe and Sound please visit https://safeandsoundgroup.org.uk/

Learn more about our Website Design Packages. If you have any questions, please call us on 0115 8376 260 or email info@creationzmarketing.co.uk

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